Brand Wagon

After Hours: Swati Jain, Marketing Director, Avon

One of the best things about working in a beauty company is that you are the first one to know about the fashion and beauty trends, she says.

Around the world

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How to address the existential crisis of digital platforms and publishers

A look at how the existential crisis of digital platforms and publishers can be addressed.

Oral care: The Ayurveda Revolution

Oral care accounts for 17.3% of its India FMCG business. In FY18, Dabur’s flagship product Dabur Red Paste crossed the Rs 500 crore turnover mark while the company’s operational revenue for FY18 s

Hoichoi: in expansion mode

In India, as an introductory offer, subscribers get one year’s access to Hoichoi’s content for`399 whereas for users in the UK, the US and Australia, the subscription fee is $9 per month.

Read interview of Sunil Nayyar; he is MD of Sony India

I am driven by motivated teams and encourage people at the workplace to unleash their power to achieve challenging goals. Creativity and passion further encourage me to develop a rhythm for our busine

Subscription video on demand: Continued growth of SVoD is a challenge, says president of Essence, Global Media

People subscribe to SVoD not to avoid ads, but because they want a different viewing experience

Big changes in small-town retail: Mobile internet is fuelling the growth

Ever since the dotcom revolution, the world of retail has been in the news for good reason. It has been a harbinger of change, not just in retail but in lifestyle and consumer behaviour too.

Hindi movies on TV: Still a hit with advertisers

Despite the lull in TV ad spends on Hindi GECs and Hindi news, the Hindi movie genre has been witnessing growth.

Fashion retail: Leggings, fitting the bill

Leggings brands are luring shoppers with the promise of variety and value for money fashion

What excites me is the motivation to disrupt fashion: Ananth Narayanan, CEO, Myntra-Jabong

I also enjoy mentoring my younger colleagues, seeing them progress and develop over time, says Ananth Narayanan.

Decoded: How are retailers wooing customers in an effort to earn their loyalty

In its 2012 report titled Joy of Shopping, Fitch talked about a new model that was beginning to change the face of conventional retail.

TV continues to be our mainstream medium, says MD of Perfetti Van Melle India

As the newly appointed MD of Perfetti Van Melle India (PVMI), Rajesh Ramakrishnan is focussed on leveraging its key power brands to drive growth.

More affordable mobiles, laptops? Flipkart, Shopclues refurbished marketplaces to go big this festive season

Flipkart’s 2GUD aims at having a separate platform for value buyers. Its launch as the first choice for quality refurbished goods allows Flipkart to focus on acquiring new customers in a different s

‘Video is a growth opportunity’

lnterview: Erin Chao, Head of APAC Platforms, Oath

After Hours: Sharad Agarwal, Head, Automobili Lamborghini India

I love my job because it keeps me inspired and driven he says.

The Mad Men or the ‘math men’?

A look at whether brands can craft a story with meaningful experiences that harness data

Fashion retail: Scoring ‘plus’ points in fashion

Plus size consumers are unfortunately at the receiving end of high apparel MRPs. This limits the category to urban areas, but players are hopeful.

Accessories: Headphones, and the battle for headspace

In India, branded headphones form an over Rs 1,000 crore industry growing at 8-10% CAGR.

‘Weekends are reserved for my hometown, Mumbai’: Sushil Matey, Director, Marketing, Livpure

A five-day week would make for a much healthier work-life balance and would allow me to give time to pursue some of my hobbies, says Sushil Matey, Director, Marketing, Livpure.

Half our transactions are done online, says CEO of American Express

American Express, which is aggressively expanding its merchant coverage and broadening its card reach in India, recently launched a 360-degree marketing campaign.

Using AI in the world of news

Will we see a lasting marriage of technology and human intelligence?

Content IP rights: will they, won’t they?

With high demand for content on TV and digital media, it may be a wise time to retain intellectual property rights but the question is whether content producers are willing to take the risk.

Innovative advertising on premium OTT

The video on demand space is likely to see unique ad models emerge as more players put premium content behind paywalls.

After hours: Akito Tachibana, Managing Director, Toyota Kirloskar Motor

One of the things I like about my job is that I get to explore India.

For Swiggy, discounts are tactical, says Swiggy’s VP – marketing

Swiggy will double its technology headcount to build robust operations, deep personalisation and connected supply chain systems. We are also investing in data sciences and AI

Selling life insurance to millennials

Millennials are going to drive the industry growth, along with digitisation and a data economy

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