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Brand Wagon

Review corner: From Deepika Padukone, MS Dhoni in new Colgate advertisement to Surf Excel commercial creating waive

After Deepika Padukone, MS Dhoni gives teeth to Colgate’s Andar se Strong campaign this time.

Lifestyle News

Surf Excel and Brook Bond Ads: A miscalculated move or clever strategy?

‘Sometimes, a brand can get it wrong’ By Samit Sinha There are enough instances where courting controversy as a deliberate strategy has proven to be unwise, be it celebrities or brands. Take for e

HUL has been in the eye of the storm after its ad films for Surf Excel and Brooke Bond Red Label generated extreme backlash on social media. News

Collaboration with Virat Kohli has made significant contribution to our business: Puma India MD INTERVIEW

Boxer Mary Kom was recently appointed as brand ambassador for Puma India, joining fellow endorser Virat Kohli.

Collaboration with Virat Kohli has made significant contribution to our business: Puma India MD INTERVIEW

Dating and the Indian millenial: Where are the young Indians looking for love

Where are young Indians looking for love and what is the future of dating apps?

kpmg, india, new india News

Take 5: Saurabh Mathur, Head, Strategy and Planning, VMLY&R India

Currently reading The Goldfinch by Donna Tartt, he says.

Saurabh Mathur News

Around the World

The new brand identity seeks to position the airport firmly at the heart of London.

london, uk, london city airport, microsoft News

Marks & Spencer knows what women want

After restructuring its prices, the British retail giant is focussing on womenswear and lingerie to expand in India.

Industry News

No walkover: Spotify faces tough competition from Amazon, Apple apps

Post its debut in India, generating subscriptions may not be easy for Spotify.

Industry News

Interview | We don’t control pricing of properties, says Booking.com VP

Booking.com’s Angel Llull Mancas talks to Ankita Rai about the Indian online travel industry, the company’s partnerships with airlines and its possible foray into ticketing.

Industry News

Creative business could benefit by using both sides of the brain

A look at how the creative business could benefit by using both sides of the brain

Industry News

In the news: From essence strengthening leadership team to Eros Now teaming up with Vindicia

Eros Now has roped in Vindicia CashBox to help accelerate its subscriber growth around the world and enhance consumer experiences.

Industry News

Review corner: Which video commercials hit the home run this week

The ad, created by Stink Studios Shanghai, is visually rich, and the background score is fitting, too.

Industry News

IPL 2019, Lok Sabha elections, Cricket World Cup: Which one will rake in big bucks for advertisers?

News channels, meanwhile, have increased their ad rates by 40-60%. “It’s a no-brainer that during elections, news channels garner the highest viewership.

Industry News

Hummel India director interview: ‘We want to make India our regional hub’

The Hummel range in India targets 16-45 year-olds, primarily a young crowd.

Industry News

Viewers today dictating the future for broadcasters across the globe

How will the viewer of tomorrow affect broadcasters?

Industry News

Health, just a tap away: Digitally enabled fitness brands making their mark on mobile phones

Digitally enabled health and fitness brands are gradually making their mark on mobile phones

Industry News

Kellogg’s desi avatar! Now enjoy 3 new Indian variants including Thandai Badam

Around 8-10% of Kellogg India’s revenue comes from online retail.

Industry News

Civic is such a strong brand, Honda has to target the top spot in premium sedan segment: Honda senior VP

With the Civic, the company has completed its sedan line-up in India

Industry News

In the news: From Megha Tata joining Discovery to SVG Media partnering BirdEye

Digital media platform SVG Media will launch US-based BirdEye’s customer experience platform in India.

In the news: From Megha Tata joining Discovery to SVG Media partnering BirdEye

Shemaroo doesn’t want to create another web series: Shemaroo Entertainment CEO

The digital video consumption market in India is very nascent. Currently, there are 250-300 million users consuming digital video, and this is expected to cross 700 million in five years. So, the mark

‘We don’t want to create another web series’, says Hiren Gada, CEO, Shemaroo Entertainment News

Around the world: From digital ad revenue spike to Spotify buying podcast startup

Digital ad revenue was $26.2 billion in the third quarter of 2018 in the US, up by 22% compared to the same quarter a year prior, according to the Interactive Advertising Bureau’s latest Internet Ad

Digital ad revenue records spike News

Take 5: Roopak Saluja, Founder & CEO, The 120 media collective

Sir Martin Sorrell for the sheer impact he has had (and will continue to have) on the global advertising industry. Love him or hate him, the man is the ultimate force to reckon with.

Roopak Saluja, founder & CEO, The 120 Media Collective News

Why digitally native vertical brands in the men’s grooming space are rising

With an estimated CAGR of 45% in the next three years, the men’s grooming market is all set to take the beauty and grooming industry by storm. This prospective market size is already lucrative for b

Blogger’s Park: Growing handsomely News

Patanjali’s fashion foray: Baba Ramdev’s company turns to apparel after creating ripples in FMCG

Patanjali is planning to open 100 apparel stores across the country in the next 12-18 months.

patamkali, baba ramdev News

Food aggregators betting on cloud kitchen, where does that leave restaurant partners?

Foodpanda plans to launch its own network with a focus on in-house brands, whereas Uber Eats has partnered with Café Coffee Day (CCD) to launch virtual restaurants across India.

swiggy, uber eats News

In the news: Big business wins for Leo Burnett to Publicis Sapient’s rebranding

Leo Burnett Orchard has won the marketing mandate from Ola, the ride-hailing app, along with Indigo Consulting.

bajaj, bajaj auto, ola News

92.7 BIG FM: Radio benefits from credibility and trust, says Abraham Thomas

Reliance Broadcast Network’s Big FM plans to leverage its reach to strengthen content offerings and foray into digital.

Abraham Thomas, reliance, big fm News
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