Brand Wagon

Kotak Life MD G Murlidhar reveals what he likes about his job

I like to use the long commute to work for catching up on my reading; it is usually the financial papers or books on business strategy, execution and leadership.

G Murlidhar, MD, Kotak Mahindra Life Insurance Company, Kotak Mahindra bank, Kotak Mahindra bank, share News

How marketers can make the most of every ‘Day’

Black Friday offers have come from a multitude of brands — high street brands like Vero Moda and Only, smartphone companies like Xiaomi, Sony and Honor, beauty brands like Body Shop, Kiehl’s and N

NBFC crisis, EPFO, corporate bonds, economy news, DHFL, ilfs, pension, ilfs news, ilfs scam, ilfs crisis News

Swiggy doesn’t obsess over competition: COO Vivek Sunder

Not every urban customer has ordered from us yet, and very few are ordering more than 20 meals a month from us. There is enough and more to be done in the food delivery marketplace

Vivek Sunder, Chief Operating Officer, Swiggy, Swiggy careers, Swiggy daily, industry news, food delivery News

Online Retail: E-tailers up the grocery game

According to RedSeer Consulting, the grocery market in the country is valued at over $500 billion, out of which online grocery currently has only 0.2% share, amounting to $1.2 billion.

Online Retail, E tailer, grocery game, industry news, Flipkart, Amazon, RedSeer, BigBasket, PepperTap, LocalBanya, EY, India, Grofers, Walmart, Milkbasket, DailyNinja, Doodhwala News

Facebook versus Others: Social network losing sheen to native content platforms

With TikTok, Dailyhunt, ShareChat and even OTT players Zee5, Amazon Prime and Hoichoi letting users post, watch and share content in the language of their choice, few are spending considerable time on

Facebook, TikTok, Dailyhunt, ShareChat and even OTT players Zee5, Amazon Prime, Hoichoi, RedSeer Consulting, OTT, OTT platform,  FMCG brand News

Viacom and CBS to finally reunite

The deal will combine the CBS television network, CBS News, Showtime cable networks with MTV Networks, Nickelodeon, Comedy Central and Paramount Pictures.

The new entity will be called ViacomCBS News

Clients are looking to work with fewer partners: Tarun Rai, Chairman and Group CEO, South Asia, Wunderman Thompson

With the merger we had set out to create a new agency breed — a creative, data and technology agency that can offer genuine end-to-end solutions to our clients.

Tarun Rai, Chairman & Group CEO, South Asia, Wunderman Thompson News

Warren Buffet is my inspiration: Hiren Gada, CEO, Shemaroo entertainment

The book also conveys an important message that misconceptions often lead to wrong judgment about people, and aims at making us better decision makers.

Hiren Gada, CEO, Shemaroo Entertainment News

Redesigning advertising strategies for digital

In digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in conversion.

With the golden age of newspaper ads and prime time commercial slots behind us, digital advertising is fast filling in the gaps. News

F&B: Tapping the health-seekers

Last year, PepsiCo, too, had reduced the salt content in two of its Lay’s chips variants and introduced Kurkure Multigrain packs with 21% lesser sodium.

health-seekers, Packaged food, beverage brands, healthier snacking, FMCG company, Food Safety Standards Authority of India, lifestyle news

Consumer Protection Bill aims to dissuade marketers from making tall claims

The bill has a provision for endorsers, under which they cannot be held liable for false and misleading ads if they are found to have done due diligence before signing the deal.

Consumer Protection Bill, advertising agencies, marketing agencies, Rajya Sabha, Alchemist Brand Consulting News

In the news: From Sunil Lulla resigns from Balaji Telefilms to Ruchira Jaitley joining HMD global

VFS Global has appointed L&K Saatchi & Saatchi as its global creative agency. The agency will manage VFS Global’s marketing and branding mandate for its operations worldwide.

In the news, Sunil Lulla, Balaji Telefilms, Ruchira Jaitley, HMD global, Ananth Narayanan, Medlife News

Autopilot mode: There’s vast potential in marketing automation

Using AI and machine learning capabilities, the system can be further trained to respond like a professional.

Autopilot mode, marketing automation, marketing, marketing activities, digital wave, digital wave in india News

India faces the burden of over-nutrition and malnutrition

I am proud of what I do every day as the head of a nutrition company that works relentlessly to make an impact on people’s health by offering better formulations and nutritious products. India faces

Himanshu Bakshi, Danone India, malnutrition, india, nutrition company News

Mobile will soon overtake desktop ad spends, says Smaato’s Freddy Friedman

India has shown impressive ad request growth year over year, which is characteristic of an emerging mobile market.

real-time advertising, smaato, mobile market, mobile market in india, global advertising trends News

DTH tariff order: Operators see surge in subscriber base, revenue per user

Post the NTO implementation, the dynamics have tilted in favour of the broadcasters.

New DTH Rule, Telecom Regulatory Authority of India, TRAI, cable TV, DTH, Dish TV, tata sky, dish tv network, Dish TV India Executive, reliance jio dth, reliance jio tv, reliance jio set top box, jio tv News

How well does riding on popular culture work for brands?

Over the past decade, brands have begun embracing cultural fads en masse on their social media channels to stay relevant.

Bharatiya Janata Party, Himalaya Men Face Wash ad, Sabka Dentist ad, Relaxo Flite ad, Gully Boy, Apna Time Aayega, Naezy, Britannia Sholay ad, dhoni Pepsi ad, celebrity brand ambassador News

Cinema is still the cheapest form of paid entertainment: Javier Sotomayor, MD, Cinepolis Asia and Middle East

Javier Sotomayor talks to Sonam Saini about entering the hinterlands, rising ticket prices, and the threat from OTT players.

Cinema is still the cheapest form of paid entertainment: Javier Sotomayor, MD, Cinepolis Asia and Middle East

Love the dynamic of smartphone industry: Prashanth Mani, country head, Lenovo’s mobile business group and MD, Motorola Mobility

The Job I love how dynamic the smartphone industry is and that there’s something new to learn every single day — be it with respect to business or product innovation or the waves of changes in ret

Lifestyle News

Are advertisement agencies inept at attracting good copywriters

It’s not that the world is suddenly and cruelly bereft of writers, but let’s be honest: there aren’t too many of them coming to advertising.

Jobs and Education News

In The News

Viacom18 Digital Ventures, Viacom18 Media’s digital arm, has launched Voot Kids, a kids’ entertainment and learning OTT application.

Viacom18, Wavemaker, Essence ZEE5, sara ali khan, News Broadcasters Federation formed  News

How brands are tapping regional celebrities to go hyperlocal

Brands tap regional celebrities to go hyperlocal. Does it translate into higher ROI?

regional celebrities, hyperlocal, CAGR, ESP Properties, regional celebrities in India, FMCG companies, Coca Cola, horlicks, Appy Fizz, Allu Arjun,  Shruti Haasan, Mahesh Babu News

Will Sony SAB’s rebranding efforts pay off?

Originally a comedy channel, launched by the Sri Adhikari Brothers Group in 1999, SAB has undergone several makeovers post its acquisition by Sony Pictures Networks India in 2005

Identity crisis, Sony SAB, Sri Adhikari Brothers Group, Sony Pictures Networks India, Tarak Mehta Ka Ooltah Chashma, Great Indian Laughter Challenge, Aladdin News

We have entered India at the right time: Amarjit Batra, MD India, Spotify

The first one was a launch campaign for the Indian market, which is the 79th for Spotify.

Amarjit Batra, Spotify india MD, music streaming, music streaming space, Indian listeners, Spotify subscription packs, Google Home, Amazon Echo News

Here’s how digital emergence affects advertisers

On the supply side, digital has democratised the power to create and share content.

digital emergence, digital content, OTT model, Advertiser access, netflix, premium consumer, distribution channels, content consumers News

My role gives me endless opportunities to create wonderful fashion: Tanvi Malik, Co-founder, Faballey &Indya

The life of an entrepreneur has actually a lot to do with physical and mental energy, since you can never really switch off.

Tanvi Malik, tanvi malik Cofounder Fabvalley & Indya, Fabvalley &Indya, fashion, after hours News

Novel tea: Beyond the humble chai

Therefore, creating touchpoints where consumers can taste the teas before making a purchase is high on their agenda.

Industry News
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