Brand Wagon

‘We are learning our way around regional sports’

Star Sports brought Gautam Thakar on board as CEO in January, 2018.

Gautam Thakar, star sports News

After hours: Carl Virk, Director, Carlton London

The thing I love most about my job is the creative side of it, he said

Carl Virk, carlton london News

Making a mark through mixed reality

MR, the advanced form of AR, is taking the marketing world by storm.

augnmented reality, mixed reality News

F&B Retail: Water, now premium, tasty and ‘healthy’

While bottled water is a need-based purchase, the functional and flavoured water category is trying to find room to grow in India.

Industry News

Digital media: Social media and fake news

Never before have social channels tightened their privacy policies as much as they are currently doing to combat misinformation.

Industry News

Consumers are value conscious more than price conscious, says chief marketing officer of LG Electronics India

With a presence of over two decades in India, LG Electronics has carved a niche for itself in the refrigerator and TV segment.

Industry News

Digital media cannot sustain on advertisement revenues alone, so what is the way out?

Technology has become a catalyst of change and the internet has given everyone a voice and to many, a sizeable audience to boot.

Industry News

Online education: A ‘learning’ curve

Despite a slow start, the sector is set to become a $1.96 billion industry in India by 2021.

Education News

OTT is far from being mainstream, says president of Vuclip

While it took a good 10-12 years for OTT to go mainstream in the US, I believe it is a five to six years journey in India.

vuclip, ott News

Winning edge: Personalised product experiences – What retailers need to foster

Retailers need to foster an experience where customers are engaged from the beginning to the end of their visit.

ecommerce, ecommerce industry, textile industry News

Around the World

He will report to FCB Worldwide CEO Carter Murray

fcb, dias News

Car review: Kia Optima – this Korean sedan cocoons you in comfort

Kia’s modern sedan, the Optima, is luxurious. How luxurious? So luxurious that when I invited a friend who owns a BMW 3 Series to check out the Optima, he lost himself feeling the fabric and leather

Industry News

Big Bazaar goes digital for sale days; plans online retail only during seasonal, festive, special days

Future Group’s Big Bazaar went live with its website bigbazaar.com on the midnight of August 10 as a re-attempt of its online retail strategy.

Industry News

Amway, art of direct selling

If you grew up in the ‘90s, an ‘aunty’ selling beauty products to your mother in professional looking packaging was a common site.

Industry News

I am not a foodie; yet, I love all Indian food: Kartik Iyer, CEO, Happy Mcgarrybowen

Sapiens is the current book am reading. Love it! I have a lot of books on my bookshelf that I have bought and I am yet to read. I guess I am a long way from Mein Kampf by Adolf Hitler: Kartik Iyer.

Kartik Iyer, CEO, Happy Mcgarrybowen, take 5 News

We don’t track what our competition is doing, says CEO of Grofers

Customers choose us because we are very aggressive in reducing the end cost to the customer. Our small manufacturer programme helps us sell products at cheaper prices, says Grofers’ Albinder Dhindsa

Grofers, Grofers CEO, Albinder Dhinda, FMCG,  News

Retail: Why bricks-and-mortars are still relevant

Since the line between channels are blurring, retailers need to focus on creating a seamless experience across online and offline in order to attract today’s consumers, and gain a competitive edge i

Retail, retail industry, digital growth, retailers, digital assets News

From mobile wallet to digital lender; fintech players diversify to provide short-term credit to boost revenues

With UPI 2.0 and RBI’s interoperability norms expected to be announced soon, the traditional business model of mobile wallet players has been upended.

wallet, e commerce industry News

Six years into India and coffeehouse chain Starbucks is gung-ho about expansion; here is what it plans to do

Six years into India, and the coffeehouse chain is gung-ho about further expansion.

starbucks, starbucks coffee News

Top things to know about IKEA’s India shopping cart

Among other factors to mark its entry into the country, the Swedish furniture giant has tied up with UrbanClap as its furniture assembly service partner in Hyderabad

Industry News

Artificial Intelligence: Shaping the future of marketing

From predictive analysis to leveraging customer intent — AI is doing it all for marketers and consumers alike

Industry News

Trivago needs to build brand stickiness and craft travel experiences in order to rope in loyalists

Trivago needs to build brand stickiness and craft travel experiences in order to rope in loyalists.

Lifestyle News

Time to censor digital content? Experts say creativity should be set free, but creators need to act responsibly

In light of recent controversies, experts believe creativity should be set free, but digital content creators need to act responsibly.

Industry News

Plastic Ban: From challenge to opportunity

How can brands, which pay the least attention to packaging, make the most of the plastic ban?

Industry News

Telecom and OTT: streaming together

Gone are the days when telecom service providers used to sell themselves on the premise of providing lifetime validity. Now, Vodafone and Airtel ads talk about free Amazon Prime memberships while Jio

Markets News

Retail: The ‘organic’ gold rush

In the absence of labelling laws, it is difficult to ascertain if products are purely organic. It then becomes more of a positioning platform to market natural skincare products.

Lifestyle News
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