Brand Wagon

What excites me is the motivation to disrupt fashion: Ananth Narayanan, CEO, Myntra-Jabong

I also enjoy mentoring my younger colleagues, seeing them progress and develop over time, says Ananth Narayanan.

Ananth Narayanan, Ananth Narayanan jabong, e-commerce, e-commerce industry News

Decoded: How are retailers wooing customers in an effort to earn their loyalty

In its 2012 report titled Joy of Shopping, Fitch talked about a new model that was beginning to change the face of conventional retail.

Retail, customer, Joy of Shopping, conventional retail, E-commerce sales, marketing communications, data-driven communication, customer lifecycle News

TV continues to be our mainstream medium, says MD of Perfetti Van Melle India

As the newly appointed MD of Perfetti Van Melle India (PVMI), Rajesh Ramakrishnan is focussed on leveraging its key power brands to drive growth.

Rajesh Ramakrishnan, Perfetti Van Melle, Perfetti Van Melle india, power brands, power brands growth, confectionery space News

More affordable mobiles, laptops? Flipkart, Shopclues refurbished marketplaces to go big this festive season

Flipkart’s 2GUD aims at having a separate platform for value buyers. Its launch as the first choice for quality refurbished goods allows Flipkart to focus on acquiring new customers in a different s

Industry News

‘Video is a growth opportunity’

lnterview: Erin Chao, Head of APAC Platforms, Oath

Erin Chao, industry News

After Hours: Sharad Agarwal, Head, Automobili Lamborghini India

I love my job because it keeps me inspired and driven he says.

Sharad Agarwal, industry News

The Mad Men or the ‘math men’?

A look at whether brands can craft a story with meaningful experiences that harness data

Smart algorithms, data analytics News

Fashion retail: Scoring ‘plus’ points in fashion

Plus size consumers are unfortunately at the receiving end of high apparel MRPs. This limits the category to urban areas, but players are hopeful.

Industry News

Accessories: Headphones, and the battle for headspace

In India, branded headphones form an over Rs 1,000 crore industry growing at 8-10% CAGR.

Industry News

‘Weekends are reserved for my hometown, Mumbai’: Sushil Matey, Director, Marketing, Livpure

A five-day week would make for a much healthier work-life balance and would allow me to give time to pursue some of my hobbies, says Sushil Matey, Director, Marketing, Livpure.

Industry News

Half our transactions are done online, says CEO of American Express

American Express, which is aggressively expanding its merchant coverage and broadening its card reach in India, recently launched a 360-degree marketing campaign.

Industry News

Using AI in the world of news

Will we see a lasting marriage of technology and human intelligence?

Industry News

Content IP rights: will they, won’t they?

With high demand for content on TV and digital media, it may be a wise time to retain intellectual property rights but the question is whether content producers are willing to take the risk.

Industry News

Innovative advertising on premium OTT

The video on demand space is likely to see unique ad models emerge as more players put premium content behind paywalls.

Industry News

After hours: Akito Tachibana, Managing Director, Toyota Kirloskar Motor

One of the things I like about my job is that I get to explore India.

Akito Tachibana, Managing Director, Toyota Kirloskar Motor News

For Swiggy, discounts are tactical, says Swiggy’s VP – marketing

Swiggy will double its technology headcount to build robust operations, deep personalisation and connected supply chain systems. We are also investing in data sciences and AI

Industry News

Selling life insurance to millennials

Millennials are going to drive the industry growth, along with digitisation and a data economy

life insurance for youth,  IVR, life insurance products, financial planning, india youth population News

Nokia: Playing the value, legacy game

With heavy competition from Chinese players and established brands like Samsung, can Nokia carve a place for itself once again in India?

nokia, technology News

Personal care: Femcare goes the organic, natural way

A handful of players are looking to attract women to organic and natural feminine hygiene products

products, india News

In The News

Sanjay Vakharia, COO and director since 2014, has been elevated as Spykar’s CEO.

lifestyle, sony News

‘We are learning our way around regional sports’

Star Sports brought Gautam Thakar on board as CEO in January, 2018.

Gautam Thakar, star sports News

After hours: Carl Virk, Director, Carlton London

The thing I love most about my job is the creative side of it, he said

Carl Virk, carlton london News

Making a mark through mixed reality

MR, the advanced form of AR, is taking the marketing world by storm.

augnmented reality, mixed reality News

F&B Retail: Water, now premium, tasty and ‘healthy’

While bottled water is a need-based purchase, the functional and flavoured water category is trying to find room to grow in India.

Industry News

Digital media: Social media and fake news

Never before have social channels tightened their privacy policies as much as they are currently doing to combat misinformation.

Industry News

Consumers are value conscious more than price conscious, says chief marketing officer of LG Electronics India

With a presence of over two decades in India, LG Electronics has carved a niche for itself in the refrigerator and TV segment.

Industry News
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