Brand Wagon

What’s the impact of content marketing? Answer is here

Effective content has the art of making an impact on sales, but not without appropriate craft behind it.

Industry News

We are stable for the next 5 years, says Rajesh Kaul of Sony Pictures Networks

"FIFA World Cup is being played in Russia, so for Indian viewers it is going to be primetime. It is completely different this time."

Industry News

Raymond: Spinning a modern tale?

With e-commerce and more competition now than in its glory days, Raymond is taking steps to be contemporary for the man of today.

Raymond, raymond brand, All Black collection, communication News

Droom: In top gear mode

When one talks of pre-owned automobile marketplaces online, questions of quality and credibility are always a concern. Despite this, several portals are seeing traction in the space such as Droom, Car

droom, CarDekho, CarTrade, CSR, automobile marketplaces online News

‘Swimming is my favourite workout’: Devendra Shah, Chairman, Parag Milk Foods

I am content with whatever I do at my job. The milk and dairy industry is my forte and very close to my heart. I am a person who likes exploring new opportunities.

Devendra Shah, Parag Milk Foods News

Brands try to score big at Fifa

Chinese smartphone brand Vivo has inked a six-year sponsorship deal with Fifa 2018 and 2022, as well as the Confederations Cup with an aim to become one of the top smartphone players globally.

Industry News

Gen Z and the content consumption game

This generation prefers accessing an enormous amount of information and branded content, and is against sharing or consuming fake news. Are M&E companies cued in to this consumer powerhouse?

gen Z, Z generation, latest generation, x gen, genx, genz News

Of homes that run themselves

With brands looking to simplify consumer lives, home automation is a much bigger task than it might seem. It has a long way to go in the Indian market, especially for it to find takers in the mass seg

home, smart homes, smart living, smart houses News

‘Smart’ living

Smart home automation is a worldwide trend that is getting red hot at this moment with companies like Amazon, Apple, Google and Microsoft putting in lots of effort for creating useful digital assistan

Industry News

‘We don’t think like other F&B companies’: Anuj Rakyan, Founder & MD, RAW Pressery

A so-called disruptor brand, RAW Pressery took on big packaged juices brands with its cold-pressed juices in 2013. Since then, the brand has ventured into other beverage formats as well.

face off, fnb, f and b, food and beverages, Anuj Rakyan, RAW Pressery, RAW News

With an eye on the masses

Goodknight Cool Gel TVC’s simplicity stands out amidst competition.

Goodknight Cool Gel, Goodknight, Cool Gel News

Online forums and the quest for advertisers

Various portals online answer queries on myriad topics in the virtual world but is there enough room for everyone to survive? What can help rake in the ad dollars?

quora, Shewakramani, Barack Obama, Flipkart, Sachin Bansal, Wikipedia News

‘Indulgence is South Indian food’: Arun Iyer, Chairman and Chief Creative Officer, Lowe Lintas

I love the Napa Valley in San Francisco. I want to go to the North East of India.

take 5, Arun Iyer, Lowe Lintas News

The rise of virtual assistants

There are Alexa devices like Echo, Tap and Fire TV Stick selling globally which respond to a voice command.

virtual assistants, Google, Amazon, Apple, Microsoft, whatsapp News

Voice technology and brands

You can prompt the device to answer questions on any topic that you want, set reminders, play music and fiddle with the volume and literally do anything at just your voice command.

voice technology, UI, voice assistant News

Wagh Bakri: Everyone’s cup of tea?

The history of Wagh Bakri is unlike any other. Narandas Desai, who after leaving two tea estates in Durban (South Africa) after political unrest in the early 1900s, established Gujarat Tea Depot in Ah

wagh bakri, wagh bakri tea, wagh bakri company News

‘I would love to visit Bali again’: Suraj Nambiar, Managing Partner and Media Head, Tonic Worldwide

A chef for sure. Cooking, like advertising, allows you to showcase creativity.

suraj nambiar, tonic worlwide News

Getting the ‘brick to click’ journey right

But the brick to click journey is not easy for a sector that has forever obsessed with physical distribution and supply chain networks for deep market penetration.

smartphones, consumers, FMCG, digital movement, e commerce News

‘High quality branded content can underwrite journalism’: Lydia Polgreen, Editor-in-Chief, HuffPost

The strength of HuffPost is its independence to tell a story without any political or business interest.

huffpost, reporting, portal content, social strategy News

Dhara reboots to gain relevance

The premise of the ad film is a young woman having called her boss over for dinner with her family.

dhara cooking oil, dhara ad, dhara ad reboot News

Balakrishna Industries: Edelweiss rates ‘buy’ as strong volumes boost performance in Q4

PAT CAGR of 31% is estimated over FY18-20; company well poised to take advantage of uptick in global industry

Balkrishna Industries, PAT CAGR, EBITDA margin, stock trades News

A glass full of innovation

Dairy products are perishable in nature, and thus, innovative packaging plays a significant role in their storage, transportation and distribution.

IMARC Group, dairy products, VADP, Schreiber Dynamix, Mahindra Group, Tetra Pack News

Parle-G: A tale that’s a little too sweet

Parle’s emotional attempt to personify the brand falls flat

Parle G, Parle G advertisment, G Maane Genius, Taproot Dentsu, you are my parle g News

‘People would like creative and media to get back together’: Jonathan Trimble, Founder and CEO, 18 Feet & Rising

18 Feet & Rising, the UK-based full service agency, has its sights set on India as part of its expansion plans. Its founder Jonathan Trimble speaks with BrandWagon’s Shinmin Bali on his maiden trip

18 Feet & Rising, UK based full service agency, ad industry, WPP, Marks & Spencer, Mark Zuckerberg, facebook, london News

‘I hate politics at work’

The fashion business is characterised by high variability. Successful fashion brands impart a unique and distinctive viewpoint which is rooted in a strong belief, culture or a key insight.

Lifestyle Brands Division, Arvind Lifestyle Brands, Alok Dubey News

Can you spot the truth?

As the number of social media platforms sees an upsurge, the incidents of fake news are also growing

social platforms, Pew Research Center, US voters, fake news, Mumbai, social networks, media industry, , 2016 US Presidential Elections  News

LG: still playing the emotional card

LG is focussed on innovative offerings across categories as it completes 21 years in India

LG, LG Electronics, TRA Research, LG sales, OLED segment, india,  Samsung, South Korean companies News
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