Brand Wagon

My wanderlust is London: Apurva Purohit, President, Jagran Prakashan

My two favourite books include The Conquest of Happiness by Bertrand Russell and Sapiens by Yuval Noah Harari for the most concise yet comprehensive take on the history of mankind.

‘Advertising today is full of empty words’: KV Sridhar, Founder & CCO, Hyper Collective

Nestlé’s management team was in Mumbai and they met me asking about the plans we had discussed when I was in a bigger agency. Of course, in a big agency it takes time to reach the end result. Howev

Battleground 2018: AI and advanced analytics

What changes can one expect across as retail, CPG and e-commerce segments adopt newer business models and AI gains ground?

Brands need to wake up

Women’s safety is something that brands need to wake up to. For years, the only possible women’s safety product was pepper spray, but now the market is evolving. New technology and connected produ

Creating a shopper’s paradise

The recent decision of the government — that of approving 100% FDI in single-brand retail through the automatic route — has left the Indian retail industry with a positive outlook. But what concre

Taking the ‘safe’ route

With women’s safety being a matter of paramount importance in the country today, brands have a real opportunity to address these concerns, either via products or ads. The trick is to avoid being gim

Budget 2018 an auto sector: What industry really wants desperately

The government, on the other hand, expects this bellwether of Indian industry that impacts millions of jobs directly and indirectly, through sectors like transportation and logistics, to kick-start th

Salman Khan: Hinterland’s Robin Hood

From a ‘bad boy’ to being more ‘humanised’, Bollywood star Salman Khan’s image has seen several ups and downs over the years. Has ‘bhai’ managed to sustain his brand value and convert it

And now, Policybazaar goes the preachy way

Policybazaar’s latest ad highlights how access to health insurance can help people avoid taking extreme measures, but leaves the viewer indifferent

Digital Marketing: blaming the medium for the message

Are marketers today really understanding the digital medium and tailoring their creatives to it? Or are they simply dumping creatives for other mediums on digital and expecting fantastic results?

Nima Namchu, Chief Creative Officer, Havas Worldwide

I picked up several books during the Christmas holidays and have begun reading two of them: The Noodle Maker of Kalimpong by Gyalo Thondup (The Dalai Lama's brother) and Indra Bahadur Rai's There's A

‘While managing a crisis, prioritise’: Alan Iny, Associate Director, Boston Consulting Group, New York

Between content, emerging trends and technologies, big data, analytics, and ever evolving strategies, there are a lot of things pulling businesses in different directions, making it challenging times

Around the World

The popularity of high school basketball is immense. A Statista report claims that more than five lakh boys and over four lakh girls were part of high school basketball teams during the 2016-17 season

Facebook’s changing algorithm

Can Facebook’s decision to revert to its original style of news feed (more posts from friends and less from organisations) alter revenues and strategies for content publishers? BrandWagon speaks to

‘An unexamined life is not worth living’: Sanjay Bhutani, Managing Director, Bausch & Lomb India

The thing I love the most about my job is that we develop, manufacture and market products that make a meaningful difference in a patient’s life across the world.

Straight talk with IDFC

IDFC is out with another cheeky campaign striking a blow to the often serious toned BFSI ads

‘We are a baby in the Indian market’

Nissan and Datsun aren’t terribly old in India; since their launch, the two car brands from the Nissan Motor India stable have distinctly targeted two different customer sets. While for Nissan, the

Take 5: Shamsuddin Jasani MD, Isobar India

13 Reasons Why — the writing is simply amazing.

The action plan for digital: are you in?

Digital might be a go-to medium for your ads, but many may not be utilising the platform well enough to extract a better bang for their buck

How India compares to the West

The global advertising industry is not just becoming increasingly mobile-first, but also app-first. Advertisers are continuously shifting their digital advertising budgets to apps, and as a result, in

‘Discovering’ the mass-premium play

Discovery is entering a very competitive genre. The genre is extremely dependent on numbers; while advertisers will sample, premium rates only come in if it is a big reality show

Fifty shades of mobile advertising

The mobile ad ecosystem is undergoing a huge metamorphosis, with the rise of newer ad formats every day. But do marketers fully understand what mobile can do for them?

‘I guzzle up tons of information’: Shriti Malhotra, COO, The Body Shop India

Retail is a mix of science, art and lots of math thrown in to drive a profitable P&L. It is important to be always on the move, both mentally and physically, to challenge the status quo, and to keep

Around the World

The company also launched a new brand Homesense. So while department stores and traditional retailers are facing the music, across markets, some analysts believe that growing rapidly will only help TJ

A winter nightmare

Nivea cleverly introduces the concept of winter odour in its new campaign to build year-round relevance. But is the creative strong?

Take 5

The last series that I watched and was compelled to binge through was Doctor Foster. I also loved Baby Driver and Rajkummar Rao in Trapped.

Defining advertising and marketing in 2018

The year will see more brands using technology to their advantage with a greater focus on the human side of marketing

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