Brand Wagon

In The News

Currently the executive chairman and creative director for Ogilvy South Asia, Pandey will take on the new role from January 1, 2019.

In The News, Piyush Pandey, Ogilvy, Posterscope, OOH ad exchange, Cargill India, Simon George, Discovery India, ZEEL, BEI, Radico Khaitan News

Baba Ramdev’s swag: Fashion goals of Patanjali, Sri Sri Ravi Shankar and Jaggi Vasudev

From clothing brands and accessories to standalone stores, spiritual gurus are foraying into the material world and how

Industry News

Electronics: HP; Gearing up for growth

HP India is expanding its addressable market with a focus on gaming and HP World stores

Industry News

More than half of our customers watch content on mobile, says VP of Amazon Video International

What we are seeing and learning in global entertainment is that compelling stories that are made with high quality cinematic production, great writing, direction and acting, will travel. A show like M

Industry News

Loyalty in times of infidelity: How to win over customers in the age of freebies and discounts

How to win over customers in the age of freebies and discounts.

Industry News

Explained: Why residential real estate sales hold momentum

Sales, however, remained upbeat with 6 million sq. ft (+7% y-o-y) residential area being sold during September 2018, contributed by both Mumbai (2.2 million sq. ft) and Thane (2.9 million sq. ft).

Industry News

Read: Interview of CMD of Numero Uno

The job is more like a passion for me.

Industry News

Radhakrishnan Nair of CNN News18 is no more

He had been suffering from a kidney ailment for the past couple of years.

India News

Cheil WW India ropes in Emmanuel Upputuru

He was previously creative chairman and co-founder ITSA, a Gurgaon-based creative agency and has had stints with WPP and Publicis.

Industry News

Mahesh Samat gets a new role at Walt Disney

He was earlier senior VP and MD at Walt Disney International, South Asia.

World News

Review Corner

The testimonial style of advertising is fairly common in the beauty and personal care category, but if it features actor Deepika Padukone with her mother, one tends to take notice.

Entertainment News

WPP merges JWT and Wunderman

It will be led by global chief executive officer Mel Edwards, who is currently the global CEO of Wunderman, and Tamara Ingram, CEO of J Walter Thompson, will become chairman.

World News

Multiplexes: Binging on advertising

Apart from leveraging blockbusters, cinemas are turning to brand tie-ups and activations to boost revenue this holiday season.

Markets News

Interview of Eros Digital CEO Rishika Lulla Singh: ‘Will launch 100 originals in 18 months’

Eros Now has managed to record an increase in its subscriber base (reaching 13 million) in Q2.

Eros Digital, Rishika Lulla Singh, Eros Now, Eros Now ceo, television industry News

Decoded: What advertising on television means for today’s empowered consumer

What advertising on television means for today’s empowered consumer

advertising, advertising on television, Netflix, TV advertising, online advertising News

Read: Interview of Sunil Raina; he is President of Lava International

I have been with Lava for over eight years now and each day has been full of excitement.

Sunil Raina, President of Lava International News

Retail activation: Why marketers love the malls

Malls with high average footfalls tend to earn 5-8% as additional revenue per month through brand activations. A major component of this is then reinvested in seasonal marketing to woo customers

Industry News

OTT: YouTube comes up with AR Rived, its first original show in India

The digital video platform is monetising its first original show in India through advertising

Industry News

‘Challenge culture helped Dunkin’ follow an asset-light model’

In an interaction, Travis talks about practices that make or break successful companies.

Industry News

Read: Interview of MD of Aegon Life Insurance Company

"There is not much to hate in my job except that I believe we can do much more, and when the pace is not fast enough it leads to some frustration."

Industry News

The magic of experiential marketing

Experiential marketing doesn’t have to be about flexing to showcase a brand’s technological superiority. It can also be about making life easier overall

Industry News

Food tech: Growth on a platter

With a substantial rise in daily order volumes and plans for expansion, food tech players are steadily turning the market around .

swiggy, zomato, foodpanda News

Review Corner

Sterling’s ad for Tata Nexon is perplexing at best.

diwali, one plus News

In The News

Binny Bansal resigns as CEO of Flipkart group.

Binny Bansal , Flipkart News

Around the World: IKEA profit drops, French government to investigate Facebook, Snapchat’s Nick Bell to step down

Know what's going on in some of the top brands - Facebook, IKEA, Snapchat.

Industry News

Take 5: Shantanu Gangane, Chief Marketing Officer, Viu India

A peek into the life of Shantanu Gangane, Chief Marketing Officer, Viu India.

Lifestyle News

Price remains a barrier for trials: Deoki Muchhal, MD, Cargill (food business) India

There is a myth that olive oil is useful only for baby massages. When we bought Leonardo four years ago, we made a conscious effort of explaining the product attributes to consumers.

Industry News
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