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Sultan box office collections: Salman Khan made waves in the opening weekend and then managed to do exceedingly well in the opening week too. Now, the charm is fading and the earnings are reflecting that trend. However, do not read too much into this negative sub-test, Salman Khan has not emerged as a loser. On the contrary, he is a clear winner! This is reflected in the earnings trend that has gradually gone downwards and not through a sudden plunge, indicating that most everyone who is interested in things Salman has watched it. As for the rest? Well, they were just not interested in the movie in the first place. Their loss! (Image Source: IE)
The Sultan journey has been magnificent. It generated immense interest and gave fans and other people who watched the movie their money's worth. No short-changing there. This becomes clear from the movie's success which has taken it to the verge of the Rs 300 cr mark and that has been possible because Salman Khan's performance received a strong word-of-mouth booster shot. (Image Source: IE) -
While most Salman Khan movies get a big marketing push, Sultan did not get any extra booster shot, but despite that it has done well. Compared to the kind of deals that Rajinikanth has struck with corporates for Kabali, Salman Khan's movie is virtually nowhere in terms of marketing spend and revenue generated from merchandise. And no, no one is doing Salman Khan any favours a la Kabali where companies are giving holidays to staff to go watch his film. (Image Source: PTI)
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As of day 14, which is Tuesday, Sultan box office collections have risen as high as Rs 271.03 crore and is eyeing a similar amount for Wednesday and Thursday. However, it will still not be able to overtake Aamir Khan's Dhoom 3 which has a lifetime collection of Rs 284 cr any time soon. However, overall, globally, Sultan collection has risen as high as Rs 512.43 cr, as per Bollywood Hungama. (Image Source: IE)
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It must be remembered that, having done the B.O. numbers, it takes the spotlight off the quality of the movie. While the focus of everyone turns to the collections aspect of the movie, what everyone fails to do is check how good the content is. As far as that is concerned, from the critics' reviews to word-of-mouth boost, Sultan has managed to do what very few , if any movies, have ever achieved and informally, at least, we can crown it as a favourite. (Image Source: IE)
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