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With Sultan, Salman Khan flew high and wide for a week and more, but now the box office collections reality is hitting home hard. The movie is already a big hit and no one can take that away from it. It is a Salman Khan special and people have loved it. However, after inking a string of records, it has slowed down its march to immense profits and towards becoming India's No. 1 movie across all parameters. In fact, it is in terminal decline. (Photo: PTI)
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Sultan has managed to get its box office collections to a stupendous total of Rs 267.31 cr by day 13. And therein lies the rub. To pose a challenge to other movies ahead of him, Salman Khan needed to see this figure stay in two digits at least. Yet after notching up a low of around Rs 7 cr on its second Friday, it fell to an all-time low of Rs 4.08 cr. (Photo: PTI)
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The trend is likely to stay on its downward trajectory. After the first day fiasco, in which Eid holiday was shifted forward by a day, thereby denying Sultan a holiday opening that it was banking on, now there is not a single holiday on the horizon. And, more than that, challengers will be emerging soon in the form of Rajinikanth's Kabali movie. Having said that, Sultan already has received a big booster shot as last Friday's release sex comedy Great Grand Masti bombed at the box office. (Photo: PTI)
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Also, with even controversies that Salman Khan keeps getting into failing to spur interest in the movie, there is no doubt that the movie will barely, if it does that, scrape into the Rs 300 crore club. It will be a big surprise on current signs if it does that at all. In fact, one is reminded of Shah Ruklh Khan's Dilwale which initially promised so much but then faded fast and allowed Deepika Padukone starrer Bajirao Mastani to gain traction and race ahead. (Photo: Bollywood Hungama)
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The Yash Raj Films-produced movie, released on July 6, has already raked in Rs 585 crore in worldwide box office collection (Rs 421 crore from the domestic market alone) and the channel claims this is the highest television premiere collection for the company ever. (Reuters)
