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The BlackBerry Priv priced at Rs 62,990 was launched in India today. The Canadian company says the smartphone is 'secure' even though it is based on Android. This is also BlackBerry's first high-end smartphone powered by Android. The BlackBerry Priv, which will be available from January 30, has a unique sleek design and touch-sensitive keys that allows users to swipe, scroll and also set up shortcuts. (Courtesy: Twitter)
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First unveiled in October, Priv combines BlackBerry's productivity, security and privacy features with Google's app store. The smartphone went on sale in the US in November for USD 699 (about Rs 47,000). The BlackBerry Priv comes pre-loaded with BlackBerry's DTEK for Android that allows user to improve privacy level and monitor access to the smartphone. (Courtesy: Twitter)
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According to Ralph Pini, chief operating officer and general manager for devices at BlackBerry, the company will no longer manufacture BlackBerry Classic.(Courtesy: Twitter)
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The BlackBerry Priv has a 5.4-inch OLED display with 2560×1440 resolution and Corning Gorilla Glass 4 protection and is powered by a hexa-core Qualcomm Snapdragon 808 processor assisted by 3GB RAM. (Courtesy: Twitter)
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The BlackBerry Priv is a single SIM 4G phone and runs Android 5.1.1 (Lollipop) OS and has an 18-megapixel primary and 2-megapixel front camera. (Courtesy: Twitter)
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The BlackBerry Priv has a 32GB of internal memory (expandable by up to 2TB). The smartphone comes with a mega 3,410 mAh battery for longer hour operations. (Courtesy: Twitter)
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Once synonymous with business class phones, BlackBerry lost its luster after Google’s Android and Apple’s iOS came into the market. With the BlackBerry Priv, the company is catering to the demands of users who want both – unique features of BlackBerry smartphones and the flexibility of a large number of apps and a wider ecosystem. (Courtesy: Twitter)
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"This is not just another Android phone. Priv is BlackBerry's flagship offering. It combines our heritage features like productivity and security with the openness of Android platform and adds QWERTY as well. We are confident of the device doing well among power users," BlackBerry India MD U Narendra Nayak told reporters here. (Courtesy: Twitter)
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Asked if the steep pricing could be a deterrent, Nayak answered in the negative. "Looking at the hardware, software and security, the pricing is justified. It stands out with its set of features in the price range where we have launched. There are few competitors in that range," he said. (Courtesy: Twitter)
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In December last year, the Canadian company’s CEO John Chen hinted that BlackBerry may also launch a second high-end Android smartphone in 2016. Chen said if BlackBerry Priv does better, “we will focus on the high-end, probably closer to mid-range, coming out in 2016”. First launched in October, the smartphone went on sale in the US and Canada in November last year. (Courtesy: Twitter)
