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An outside view of a Ferrari Store in Milan, Italy. Ferrari's sleek sports cars and souped-up Formula 1 racing machines have made the prancing horse logo among the world's most powerful brands. Now, as the company prepares for a public listing, it wants to cash in on the cachet. The aim: position Ferrari not just as a car-maker, but as a luxury goods company. Think Armani, Hermes … Ferrari. (AP)
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People look at clothing in a Ferrari Store in Milan. Analysts say that could mean refining its line of merchandise or creating a chain of exclusive clubs and hotels catering to Ferrari owners and the wealthy. (AP)
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A man looks a shirt in a Ferrari Store. (AP)
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People looks outside a window of a Ferrari Store in Milan. (AP)
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People queue at a cash desk of a Ferrari Store. (AP)
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A woman walks in a Ferrari Store in Rome. (AP)
