Make in India and smartphones in 2015: Top 4 points to note
Smartphones in 2015 have entered new areas of every person’s life and in 2016 these are looking to offer even newer services and that too backed by the 4G booster shot. In all this hectic activity, the year 2015 also saw Prime Minister Narendra Modi’s ‘Make in India’ initiative acquiring greater acceptance.
January 1, 2016 17:17 IST
Smartphones in 2015 have entered new areas of every person's life and in 2016 these are looking to offer even newer services and that too backed by the 4G booster shot. In all this hectic activity, the year 2015 also saw Prime Minister Narendra Modi's 'Make in India' initiative acquiring greater acceptance. Check out the top 5 points to know:
1. Make in India: In December 2014, the government had set up a joint task force, which included industry representatives from Samsung, Microsoft and Lava to rejuvenate nation's mobile phone manufacturing ecosystem with a view to achieve production of 500 million units of mobile handsets by 2019. (PTI photo)
2. Make in India: The campaign is gathering steam with a slew of handset makers including the likes of Xiaomi, Motorola, Gionee and OnePlus investing in local manufacturing. The target also includes 15 lakh plus jobs and a component industry of Rs 50,000 crore by 2019-2020. (Reuters photo)
3. Make in India: "We are witnessing strong green shoots already," Indian Cellular Association (ICA) National President Pankaj Mohindroo said, while adding that global giants like Foxconn will also play an equally significant role. (Reuters photo)
Big on offline, Yu sees 50% sales from brick-and-mortar stores: After almost a year of selling online, Micromax subsidiary Yu Televentures is now expanding its presence in the offline market and expects 50 per cent of its sales to come from the brick-and-mortar channel this year. In November last year, Yu had started selling its handsets offline in partnership with Reliance Retail. "We did a small trial with them (Reliance) and we received an overwhelming response. The online route has done well for us. But there is a huge market opportunity in the offline space and that is growing. That is why, we want to expand our presence in the offline market as well," Yu Televentures founder Rahul Sharma told PTI. (Reuters)