Straight Outta Compton box office collections: Beyond the fandom around N.W.A. and the timeliness of the themes, Universal also launched a clever marketing campaign around the film, ''Straight Outta Somewhere,'' which allows social media users to insert photos in the iconic ''Straight Outta Compton'' album cover and write in a hometown of their choosing. There have been over 5.4 million downloads to date and it trended No. 1 across Facebook, Twitter and Instagram for two days in a row.
This photo provided by Universal Pictures shows, producer, Ice Cube, clockwise from top left, director/producer, F. Gary Gray, producer, Dr. Dre, Corey Hawkins, as Dr. Dre, Jason Mitchell as Eazy-E, and O’Shea Jackson, Jr. as Ice Cube, on the set of the film, “Straight Outta Compton." (AP)