As we come to the end of 2015, we can’t help but look back at the year that has gone by and how the innovations that spanned this year would affect the next in 2016. It was a landmark year for us at Samsung, as we completed 20 years in India—a proud moment as we look back at all the milestones we achieved along the way.
Year 2015 has been all about the introduction of new technologies and not just about making something better, faster and cheaper. At Samsung India, we began the year with the global launch of our first Tizen based smartphone, Z1—a testimony to our commitment to Make for India. We followed it up with several new innovative technologies and products such as the S6, S6 edge, S6 edge + and Note 5, among flagship smartphones, and SUHD TVs, convertible refrigerators, and ended the year with the second Tizen phone, the Samsung Z3.
The first marked change that is seen across the spectrum in consumer technology has been the introduction of a new design aesthetic. Smartphones and televisions are now moving increasingly towards displays that are curved. The curved screen on smartphones gives us new ways to play around with a more efficient quick-view and quick-access features. TVs have moved over from HD to 4K Ultra HD and in some cases even 8K capable displays that are just waiting for content to render, that will provide the most immersive and life-like experiences seen yet. Manufacturers and content providers are exploring options for alliances to standardise 4K technology and speed things along in this domain.
Gadgets and devices across the spectrum got smarter and intuitive providing a complete experience. From smart home appliances to peripherals, 2015 was all about devices that increased automation, decreased the need for human interaction and could make decisions on their own, basis a few variables. The increasing phenomenon of devices that can interact and talk to each other in an ecosystem is giving growth to the proliferation of smart homes.
With the world increasingly going digital, every business is now a digital business. Enterprise solutions across platforms have evolved with the demand across platforms. We now have SSDs with large capacities that are as small as a credit card and lighter than ever and have integrated security and encryption solutions in smartphones and tablets that now have fingerprint recognition to lock and unlock smartphones.
The year gone by has seen the introduction and rollout of 4G LTE networks for consumers and a large number of devices that operate on the new network to provide faster connectivity and online access which means people are connecting to each other and accessing content faster than ever before.
Wearable technologies saw a new wave of consumer interest from being functional to fashionable. We introduced the sleek and smart Gear S2 globally recently that is setting benchmarks. The next wave will see wearables at workplace, an interesting paradigm that will increase efficiency, productivity and safety. Virtual reality will soon become more commonplace in the coming years with technology refinements, new gear rollouts and lower costs.
The next 20 years will witness radical changes above and beyond our perceptions of how we look at technology. The world is witnessing the stirrings of a digital revolution. In the coming years, this digital revolution is going to pick up momentum, and when this does, everything will be about big data. With the world becoming digital, so is every business. We are even now witnessing a period in which huge dimensions of data is being captured, moved, processed, enhanced, managed and rearranged as the fundamental element to create wealth.
The management of big data will be the catalyst in the creation of smart cities. Smart cities are being seen as one of the solutions for a cleaner and efficient urban space. Smart homes, powered by a device mesh of smart home
appliances will create smart infrastructure that will be the building blocks of these smart cities of tomorrow.
The Internet of Things (IoT) will take centerstage in the coming era of connected devices merging the physical and online world, opening up a plethora of opportunities for companies, governments and consumers. IoT will be the embryo from which the device mesh facilitating smart cities will emerge. The device mesh thus created will comprise of interactions between mobile devices, wearables, consumer and home electronic devices, automotive devices and environmental devices which will make use of even more advanced and precise sensors than now as key components increasing compactness and high energy efficiency.
On a more personal level, wearable technology will broaden the scope of present interactions between humans and devices. Wearable tech will bridge the need for convenience and style and seamlessly integrate into a consumer’s everyday life. The next generation of wearable devices will see even more extended usage and the creation of a whole new ecosystem. Virtual and augmented reality will re-define the way we look at interactive entertainment and will see application across platforms such as aided design and engineering.
The ‘Make in India’ initiative has already picked up momentum since it was launched in the later part of 2014. With indigenous production increasing across sectors, this trend is expected to continue on a growth trajectory in the coming year with global giants now looking towards India as not only a knowledge hub but also as a centre for precision manufacturing and production.
The upcoming trends in technology look to be promising and show the potential for incredible opportunity in the growing Indian market. We hope to optimise these innovative and leading-edge technologies to create superior products to our discerning consumers.
RANJIVJIT SINGH, SENIOR VICE-PRESIDENT, CORPORATE MARKETING, SAMSUNG SOUTHWEST ASIA