At Rs 39,000, Apple prices iPhone SE out of Indian consumers’ reach

By: | Updated: March 23, 2016 2:19 PM

Revising the price upwards overnight, Apple may see a repeat of iPhone 5C in India with the SE

apple SE event, apple SE launch, iPhone SE, iPhone SE release, iPhone SE release today, apple event, apple event today, iphone event today, apple event monday, apple event time, apple event march, apple events 2016, apple event supplies, Apple iPhone SE, iPhone SE event, Apple March 21, apple event, Apple iPhone event, Apple iPhone SE launch, iPhone SE specs, new iPad, Apple iPad Air 3, New iPad specs, new iPad launch, iPhone SE india, technology, technology newsIt appears that Apple has made the same mistake that it committed with iPhone 5C, its first budget phone. Though the SE comes with added features, Indian consumers have already graduated to bigger screen sizes and, even if they want to buy Apple, chances are they would rather purchase the iPhone 6S, which has more attractive features like HD screen and 3D touch and is available on e-commerce sites from Rs 41,000. (Reuters)

Apple on Monday unveiled its much-awaited iPhone SE, a 4-inch-screen device reminiscent of the years gone by—before phones bent in users’ pocket, thanks to their sheer size—at the affordable price of $399 for 16GB- and $499 for the 64GB-version. It was clearly an effort to take back market share from Android devices that have been catering to budget consumers as well as high-end buyers.

While most believed that phone was a Made-for-India product and Apple would try to capture a larger slice of the 100-million strong Indian smartphone market controlled by Android devices, but the company, much to everybody’s surprise, priced out the Indian consumers by first quoting a high Rs 30,000 for the 16GB version and then revising it upwards to Rs 39,000 overnight.

It appears that Apple has made the same mistake that it committed with iPhone 5C, its first budget phone. Though the SE comes with added features, Indian consumers have already graduated to bigger screen sizes and, even if they want to buy Apple, chances are they would rather purchase the iPhone 6S, which has more attractive features like HD screen and 3D touch and is available on e-commerce sites from  Rs 41,000. While the phone may do better in the US, given it is competitively priced for that market, Apple would have had a better chance in India had it stuck to a lower price-band.

Also read: Apple iPhone SE smartphone launched; priced at Rs 39,000 in India: Top 5 takeaways

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Switch to Hindi Edition