Google plans to fight apps with a vengeance to reclaim lost ground on search
Over the past couple of years, millions of mobile applications (apps) have gradually chipped away into the core business of online search engine Google. But, Google is now fighting back with a vengeance. At its annual developer meet—Google I/O 2015 late last month in San Francisco—it debuted Android M which allows Google’s Now service to act as a layer that lies above any app running on a device—be it a mobile phone or tablet. This layer provides additional information or details on what any of the apps is delivering at any given point of time.
So, instead of being just the base for apps, Google will emerge as the connecting link between multiple apps on a device. Basically, Google is getting back into the mainstream of people’s life all over again. In its latest avatar, Google will pull out information from multiple apps to provide the user with a wide array of information. All one needs to do is press the home button and Google will provide additional information on the go. As if that is not enough, you can simply ask Google a question, the answer to which will be displayed on the device. So whether mailing a colleague your holiday itinerary or stuck in a traffic jam, Google will give all the answers at the touch of the button. But, since this entire set of benefits will be on offer only to Android users, it leaves millions of iOS users in the lurch—unless Apple comes up with an iSolution to that vexed problem.