While many are betting on Nokia to be back on pole position in the mobile market with its new line of phones—the company could not innovate as per the needs of consumers and lost its numero uno position to the likes Apple and Samsung—but before it actually delves into the new, it is experimenting with the old. The company announced that it would be relaunching its Nokia 3310 feature phone at the Mobile World Congress this year. The phone, with a green and black screen was phased out more than a decade ago, in 2005, as colour screen devices were making a foray into the market. But back then, when Nokia was the company to reckon with, the 3310 was the phone everybody had and ‘Snakes’ was the game people were addicted to.
Although the comeback may just be a token of its lost glory and may beckon some response from a some nostalgic buyers, what is unknown is whether Nokia would get the product in its old format or would revise it as per today’s need. In any case, the phone would appeal to the Nokia aficionados or those looking to buy a second phone just for the want of a longer battery life and calling. Besides, the announcement also comes at a time when countries like India are looking at their feature phone market growing at a faster pace. It makes for a good strategy for Nokia to remind people of its connect and reliability, before it launches its smartphone series. More people may opt for the device for the want of a clutter-free life besides delving into the charms of past.