The UK’s first standalone newspaper in 30 years tests an offline only model
AT A time when newspapers across the world are going digital, Trinity Mirror, the publisher of the Daily Mirror and Sunday Mirror, has launched the UK’s first standalone national daily in 30 years. The New Day is testing the waters as a pure print publication that does not have a website, or an app. No content of the newspaper would be available online. The paper is available only at news stands since there is no subscription model on offer. The five days a week, 40-page paper at 50 pence is being launched with a target of attracting a million paid users a week. That’s a pretty bold gamble to take.
Many publishers still make bulk of revenues from print editions despite having online publications. However, as print advertising has been falling, that could change over the next few years. In the UK itself, The Independent has become an online paper just recently in March. At a time when the bulk of news content can be accessed for free online, it remains to be seen whether in today’s smartphone weilding world, The New Day will manage to gain traction. How it fares in the competitive British newspaper market could well set the tone for the global newspaper business in the future.