1. Kosher care

Kosher care

India’s overwhelmingly vegetarian sensibilities make it a good market for halal cosmetics.

By: | Published: August 17, 2015 1:16 AM

If you are an Indian carnivore-gourmand worth your pound of mutton, you would know what halal meat is. But talk of halal cosmetics would probably have you foxed. Increasingly, many personal care brands are looking for such certification for their products—it tells the consumer that the product is free from animal derivatives, alcohol or chemical ingredients. Not just that, these products are cruelty-free (not tested on animals) and vegan-friendly, that is, they don’t contain ingredients like milk and honey.

The discerning consumer looking for such levels of kosher could find such cosmetics, as per a Economic Times report, in product ranges from makers such as Emami, CavinKare and Banjara’s, among others. Given the number of conscientious consumers—and those who succumb to fads—is on the rise, there is a flood of applications for halal certification with Halal India, the body for such certification. Halal-certified products make for a $3.2 trillion market, globally, with the majority of the sales occurring in Islamic nations. But given the overwhelmingly vegan and vegetarian sensibilities in India, there isn’t any reason why they would not be a hit here, too, even though, at the moment, the country makes for just 2% of the world market.

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