In a first in India, Flipkart app crosses 100 mn downloads mark on Google Play Store

By: | Published: October 14, 2017 4:34 AM

Flipkart has crossed 100 million downloads on Google Play store, thus becoming the first e-commerce app in the country to achieve this feat.

Flipkart, Google Play Store, IndiaFlipkart’s app is one among three India-specific apps that have crossed this crucial consumer adoption metric.

Flipkart has crossed 100 million downloads on Google Play store, thus becoming the first e-commerce app in the country to achieve this feat. With the Indian smartphone user base currently at more than 300 million (a vast majority of which run on Google Android OS), Flipkart’s app is now present in nearly a third of all smartphones in the country, the company said in a statement.

Flipkart’s app is one among only three India-specific mobile apps that have crossed this crucial consumer adoption metric.

The other India-specific apps that reached that mark are MyJio and Hotstar. In terms of ratings, Flipkart’s app holds a high average score of 4.4 from over 4 million users on Google Play Store.

Flipkart climbed to 100 million downloads from just half that number in February 2016. The company said users have embraced the app owing to its ease of using, low bandwidth and data consumption, and enhanced search capabilities which makes it easier to zero in on a product of choice.

Ravi Garikipati, CTO, Flipkart, said: “We are investing heavily on developing innovative features and incorporating fresh design aspects in our app. So our customers go through the entire purchase cycle from search to selection to payments in a seamless manner.”

In their journey to reach this milestone, both Flipkart and Myntra had promoted their apps by becoming app-only players and offered discounts to buyers who bought goods through their apps and not desktops. But after a brief experiment, they ditched their app-only strategies and reverted back to operating both on app and desktops.

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