FMCG’s lacklustre growth | The Financial Express

FMCG’s lacklustre growth

In the three months to September this year, the fast-moving consumer goods (FMCG) market grew in mid-single digits in value terms, with a low single-digit volume decline.

FMCG’s lacklustre growth
Though festive-season demand may drive growth of FMCG products, sustainable volumes growth will remain a challenge. (IE)

In the three months to September this year, the fast-moving consumer goods (FMCG) market grew in mid-single digits in value terms, with a low single-digit volume decline.

Also read: Premium, mid-end products lift festive sale spirit amid inflation woes

The decline in volume was more pronounced in rural areas as the rise in prices pinched rural consumers the most. On a three-year CAGR basis, while FMCG market value grew 5%, volume registered a de-growth of 1%.

Though festive-season demand may drive growth of FMCG products, sustainable volumes growth will remain a challenge.

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First published on: 26-10-2022 at 04:45 IST