In the three months to September this year, the fast-moving consumer goods (FMCG) market grew in mid-single digits in value terms, with a low single-digit volume decline.
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The decline in volume was more pronounced in rural areas as the rise in prices pinched rural consumers the most. On a three-year CAGR basis, while FMCG market value grew 5%, volume registered a de-growth of 1%.
Though festive-season demand may drive growth of FMCG products, sustainable volumes growth will remain a challenge.