Facebook is all set to change the perception that the social network is only all about posting pictures, video, playing Candy Crush and links to content that is going viral. In a move to tap the yet untapped enterprise market, it has rolled out Facebook at Work which allows companies find simpler ways to collaborate and connect with employees. Already 450 companies globally, including 15 Indian ones, have signed up for the app that is in beta-testing. Co-workers can use the app to access existing Facebook features— News Feed, Groups, Messages and Events—but only at the corporate level. While Facebook at Work is unlikely to replace corporate e-mail at least for now, it can be used by companies to make general corporate announcements, issue office circulars and, in turn, reduce stress on the corporate intranet. To ensure that there is no overlap, the work chat is totally separate from the Messenger.
But, most large companies already have their own version of an employee website that posts all information relating to it. The difference here is that it is accessible on the mobile. However, since the data is owned by the corporation, the employee loses access the moment he quits the organisation. While the app is free for now, it remains to be seen how long it will stay that way. Being free will drive a lot of usage its way. The advantage that it offers is that the personal and work accounts can be accessed on the same device, but remain separate accounts. How well Facebook at Work takes on the existing competition will alone tell if it will work for Facebook in the long run.