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  1. Data drive: Budget likes on social media

Data drive: Budget likes on social media

Finance minister Arun Jaitley’s first full year Budget got a major thumbs-up from a majority of social media...

By: | Published: March 7, 2015 12:07 AM

Finance minister Arun Jaitley’s first full year Budget got a major thumbs-up from a majority of social media users. Hailed as a pro-growth Budget, the top trends that dominated the sentiments on social media were the impact on middle-class and taxes, followed by education, infrastructure and black money. However, an increase in the rate of service tax got the most negative responses from the users.

A big data analysis done by ratings agency Crisil shows that on social media like Twitter, Facebook, blogs and the web for 12 hours on the Budget speech, about 64% had positive sentiment. Economists were the most positive on the Budget (83%), followed by media (78%), and businesses (75%).

Individuals were the single-largest category active on social media, representing 76.7% of the profile population and 67.1% of mentions. Media was also a key voice, accounting for more than 9.5% of the total mentions on various platforms. Replacement of wealth tax with a 2% surcharge on the super rich drew a lot of interest from social media users across the nation.

State-wise, while in Maharashtra the biggest talking point was tax, in the the eastern states the impact on middle-class, income, benefits, growth and investment were in focus.

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