Data Drive: BNPL to bankable?

BNPL players account for a low share within the new-to-credit customer base, and delinquency rates are high.

The companies are exploring various business models to establish economic viability with limited revenue drivers.
The companies are exploring various business models to establish economic viability with limited revenue drivers.

‘Buy now pay later’ (BNPL) consumers in India are a younger set of borrowers who avail short-term credit. BNPL players account for a low share within the new-to-credit customer base, and delinquency rates are high.

The companies are exploring various business models to establish economic viability with limited revenue drivers.

In fact, BNPL will serve as a funnel to credit cards for many customers, and credit-card companies will benefit as they will be able to acquire credit-tested customers.

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