‘Tiranga is the biggest brand, it doesn’t need marketing’

Jindal has appreciated the Centre’s move of taking up the ‘Har Ghar Tiranga’ campaign. “It’s a dream come true for me to see the Tiranga reaching every household of the nation,” he added.

‘Tiranga is the biggest brand, it doesn’t need marketing’
Jindal has been at the forefront of taking the spirit of the Tricolour to the masses. Image Credit: FE

Amid the mega outreach exercise of the national flag reaching a crescendo with the ‘Har Ghar Tiranga’ campaign and the criticism from some sections that we are moving in the direction of western countries such as the US, where people are free to do anything with it, industrialist and former MP Naveen Jindal said diginity and respect for the Tricolour is paramount.

“Every country has its own culture and values. We have plenty of means available to show respect to our national flag. I think dignity and respect for the national flag is paramount and it should never be  compromised. Similar arguments were made when we fought for the right to display the flag. Every Indian loves the Tiranga and gives it the honour and respect it deserves,” said Jindal, who is the chairman of Jindal Steel and Power Ltd.

Jindal has been at the forefront of taking the spirit of the Tricolour to the masses. It all began in 1992 when he started asking a simple question – why can’t an Indian display the national flag in India? This led to a decade-long legal struggle resulting in the historic Supreme Court judgement of 2004 giving every Indian the fundamental right to display the flag on all days of the year. 

“After that judgement, I established the Flag Foundation of India along with my wife Shallu Jindal in 2005, to popularise the display of the Tiranga by more and more Indians, with a great sense of  pride and dispel any misconceptions. I believe that we have been successful in bringing the message and values of the Tiranga to every Indian. It took time but you really can see the change. From a sports victory to a mountain expedition, from public buildings to small market places, from school functions to selfie points, Indians have really been showing their love and faith for the flag. It binds us all together,” he added. 

Jindal has appreciated the Centre’s move of taking up the ‘Har Ghar Tiranga’ campaign. “It’s a dream come true for me to see the Tiranga reaching every household of the nation,” he added.

Commenting on whether we we moving towards a branding or marketing of the national flag in the process, Jindal said the national flag is our identity; it represents our aspirations and dreams. “Our relationship with the national flag is straight from the heart. From a world cup cricket victory to a marathon to a protest to a victory march, people display the national flag as a means to express their love and association with the flag; they articulate and express their relationship with the nation through the Tiranga. In fact, Tiranga is the biggest brand from India and it doesn’t need marketing; it is brand India,” he added.

Regarding the recent amendment of the flag code that now allows it to be machine-made and the criticism from some sections about the addition of polyester, Jindal said the latter is out of ignorance. “The national flag is the most solemn symbol of our great nation. It should not be restricted to certain materials, rather liberalised. The amendment only reaffirms what was already clarified by the Union ministry of home affairs in 2005, that neither the Prevention of Insult to National Honour Act 1971, nor the Emblems and Names (Prevention of Improper Use) Act, 1950 impose any restriction on the fabric to be used for the national flag. Khadi was a symbol of India’s freedom struggle. But with changing times, we must move ahead and embrace all that is good and progressive,” he added.

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