Even as Mukesh Ambani-run telecom venture has emerged as a major disruptor in the telecom space, Mathew Oommen, President of Reliance Jio says that the telcos with antique business models will perish. Speaking at a media event, Mathew Oommen said, \u201cIf you have antiquated technology and antiquated business models and you have high inefficiencies, then your cost of doing business will get disrupted.\u201d Even as Jio gets bigger, adding more than 80 million subscribers in the month, it has faced accusations of lower tariffs leading to a price war in the industry. In his address, Oommen Mathews said that India has much lower tariffs than other developed countries such as the US. Mathews highlighted that India TRAI and the government cannot save the day for the operators. We have very rational tariffs. Various other parameters also matter, than just tariffs he pointed out. Mathews says that telcos will have to look at improvising on their models.\u00a0\u00a0In response, Bharti Airtel said that the government cannot turn a blind eye to the industry\u2019s troubles. The success of the industry is due to own efforts and policies, the company said. Interestingly, after its disruptive entry into the telecom industry less than one year ago, Reliance Jio has forced the industry to consolidate by offering 4G data at cheap prices, and providing low-cost voice calls.\u00a0Reacting to the disruption in the industry Sunil Bharti Mittal said that Airtel had survived free data calls for a nine-month period from the \u2018new\u2019 player. He points out that India has a very high consumption of data. \u201cThe consumption is high given the low pricing. People are guzzling entertainment, videos, live TV and what not, that puts a lot of pressure on the network,\u201d Sunil Mittal said. At a recent event, responding to a question on the low speed Sunil Mittal said that as data tariffs rationalise, the speeds will improve.