Amagi Media Labs shares are all set to hit the bourses today, January 21. The shares of the company were seeing a discount of 0.3% in the grey market, changing hands at Rs 360. The price indicated listing at a loss of Rs 41 on one lot.
However, investors must be aware that GMP is just an indicative metric to track listing gains. The grey market is an unofficial place where shares are exchanged illegally ahead of an IPO.
Amagi Media Labs IPO: Subscription details
The issue has been subscribed to a total of more than 11 times on the last of its bidding. The non-institutional buyers were up and about the IPO, booking 22.57 times. The retail buyers subscribed the issue 4.49 times, while the qualitative institutional investors booked the issue 7.77 times.
Amagi Media Labs IPO: Key details
The issue aims to raise Rs 1,788.62 crores via going public. The issue is a combination of 2.26 crore fresh shares, aggregating to Rs 816 crores and an offer for sale of 2.69 crore shares, amounting to Rs 972.62 crores. The company set the IPO price band in a range of Rs 343 to Rs 361 per equity share.
The IPO opened for bidding on January 13. The allotment for the Amagi Media Labs IPO was finalised on Jan 19, 2026.
Objectives of the issue
The company will be using Rs 550.06 crore for investment in technology and cloud infrastructure. Also, the company will utilise the raised capital for funding inorganic growth through unidentified acquisitions and general corporate purposes.
Amagi Media Labs IPO: Lot size
The lot size for a retail application is one lot of 41 shares, which require minimum investment of Rs 14,801. The lot size investment for a small NII is 14 lots of 574 shares, amounting to Rs 2.07 lakh, and for a big NII, it is 68 lots of 2,788 shares, totalling Rs 10.06 lakh.
Amagi Media Labs IPO: Book runner and registrar
Kotak Mahindra Capital is the book-running lead manager for the IPO, and MUFG Intime India is the registrar of the issue.
About Amagi Media Labs
Amagi Media Labs is engaged in cloud-based broadcast and connected TV technology. Founded in 2008 and headquartered in Bengaluru, India, Amagi provides end-to-end solutions for content creation, distribution, and monetisation across traditional TV and streaming platforms.
The company enables broadcasters, content owners, and streaming platforms to launch, manage, and monetise live linear channels on Free Ad-supported Streaming TV (FAST) platforms such as Pluto TV, Samsung TV Plus, Roku Channel, and others. Amagi’s suite of products includes cloud playout, content scheduling, ad insertion, and data analytics tools.
Amagi Media Labs IPO: Expert’s take
At the upper price band, the company is valued at 6.7x FY25 P/S, translating into a post-issue market capitalisation of Rs 7,809.8 crore, said the brokerage house Anand Rathi Research in an IPO note. It has turned profitable in H1 FY26 and is well-positioned to deliver full-year profitability in FY26, supported by strong operating leverage.
The company continued investments in R&D to enhance scalability, automation, performance, and user experience, further reinforcing its positioning as the “industry cloud” for video in the media and entertainment space. In light of these factors, the IPO appears fully priced and is recommended as subscribe for long-term by Anand Rathi Research.