Facebook Inc. is likely to see another rough year in 2019 as \u201cmany of the company\u2019s managerial choices in its early years continue to play out negatively,\u201d according to Pivotal Research Group, which slashed its price target on the stock. The target was lowered to $113 from $125, which represents downside potential of about 18 percent from the company\u2019s Monday close of $138.05. The new target is also the lowest on the Street. Analyst Brian Wieser affirmed his sell rating, saying the social media company\u2019s problems \u201cseem likely to worsen from here (which is saying something considering the year it had in 2018).\u201d Shares of Facebook are down more than 36 percent from a record hit in July. The stock rose less than 0.1 percent on Monday. Facebook has been grappling with a number of issues over the past several months, including a data breach, privacy concerns, and the prospect of more regulation, which Pivotal wrote \u201cseems inevitable,\u201d though the form it could take was unclear. \u201cThe list of problems the company is grappling with is vast, including complicity in a genocide, enabling social and political instability in different countries around the world, the unwitting sharing of consumer data and antagonized legislators in the US, the UK, Europe and beyond,\u201d Wieser wrote. While investors have \u201csome appreciation\u201d of the issues Facebook is dealing with, \u201csome are too positive or otherwise looking past the scale of the risks the company faces in terms of higher costs and ongoing efforts by governments to constrain the company.\u201d In a note to clients, he wrote that \u201cinvestors will look at the FB more negatively than they do at present\u201d over the course of the year. Also on Monday, analysts at Baird wrote that Facebook was seeing stabilizing engagement trends, with particular strength in Instagram. \u201cWhile we were more cautious through 2018, we are incrementally positive as trust and usage likely stabilize\/improve this year,\u201d analyst Colin Sebastian wrote to clients. He has an outperform rating and $195 price target on the stock. Currently, 41 analysts view Facebook as a buy, while eight rate it a hold and four label it a sell. The average price target is $187, which implies upside of roughly 35 percent.