Oil prices held firm on Friday on strong demand, ongoing supply cuts led by producer cartel OPEC and looming U.S. sanctions against major crude exporter Iran. But markets remained below multi-year highs from the previous day as surging output from the United States is expected to offset at least some of the shortfalls. Brent crude futures were at $79.48 per barrel at 0041 GMT, up 5 cents from their last close. Brent broke through $80 for the first time since November 2014 on Thursday. US West Texas Intermediate (WTI) crude futures were at $71.55 a barrel, up 6 cents from their last settlement. Crude prices have received broad support from voluntary supply cuts led by the Organization of the Petroleum Exporting Countries (OPEC) aimed at tightening the market. Helped by strong demand, especially in Asia, as well as a U.S. announcement earlier this month to renew sanctions against OPEC-member Iran, Brent has climbed 20 percent since the start of the year. "Global inventories are approaching long-run averages, suggesting that the coordinated OPEC\/non-OPEC supply cuts have been successful," said Jack Allardyce, oil and gas research analyst at Cantor Fitzgerald. Despite this, he said he saw "little to drive benchmarks much higher in the immediate term (as) there is a building concern over demand growth, partially on account of higher prices." At $80 per barrel, Asia's thirst for oil costs the region a whopping $1 trillion a year, more than twice what it was in 2015\/2016, the two years prior to the OPEC-cuts which started in 2017. LONGER-TERM The crude oil price forward curve is in firm backwardation, a structure that suggests a tight market as prices for immediate delivery are higher than those for later dispatch. Front-month Brent prices are now almost $1.80 per barrel more expensive than those for delivery in December. "Longer-dated (crude) futures . remain in backwardation, driven by confidence in indefatigable U.S. shale producers," U.S. firm Height Securities said in a note, although it warned that strong demand, as well as looming disruptions due to renewed U.S. sanctions against Iran and falling output in Venezuela, could soon start lifting the crude forward curve too. U.S. crude oil production &lt;C-OUT-T-EIA&gt; has soared by more than a quarter in the last two years, to a record 10.72 million barrels per day. That puts the United States within reach of top producer Russia, which pumps around 11 million bpd. As a result of its surging production, U.S. crude is increasingly appearing on global markets as exports.