India's gold demand is likely to fall to around 750-800 tonnes in 2016, as against 860 tonnes last year, mainly due to sharp rise in prices and jewellers' strike following new regulations, World Gold Council has said. "In the first half of this year, gold demand fell to 248 tonnes. We think that demand will be better in the second half on the back of good monsoon," WGC India MD Somasundaram PR told PTI on the sidelines of an Assocham event. He pegged the gold demand at 750-800 tonnes for the 2016 calendar year. In August, WGC had reported that the country's gold demand fell by 30 per cent to 247.4 tonnes during the first six months of 2016 from 351.5 tonnes in the year-ago period. Asked about the reasons for fall in demand, Somasundaram said: "Prices have risen sharply this year. Jewellers strike because of imposition of excise duty and pan card complexities are some other factors for the likely decline in demand". Gold prices are ruling above Rs 31,000 per 10 gram in the national capital today. He said the industry is facing a challenging situation due to imposition of 1 per cent excise duty on gold jewellery and requirement of Pan Card number for jewellery purchase of above Rs 2 lakh. Somasundaram stressed on increasing consumer awareness to follow the rules of pan card. India's gold imports fell to 291 tonnes in the first six months of this year from 470 tonnes in the year-ago period on weak demand. Asked about the imports for the full year, he said it should fall in line with demand but declined to give any figure. "Imports are dependent on two factors demand plus stocking. So its difficult to make estimates". On gold price outlook, Somasundaram said: "We do not comment on prices. But fundamentals for gold demand and prices are robust".