Gold coins to pump-up footfalls at industrial expo in Gujarat

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Ahmedabad | Updated: Nov 20, 2014 6:42 AM

Over 500 companies are likely to participate in this year's exhibition, 50 percent of which will be from outside Gujarat.

In order to ramp up footfalls at an industrial exhibition to be organised at Vadodara, the Vadodara Chamber of Commerce & Industry (VCCI) will be organising lucky draws where business visitors and seminar delegates will be able to win as many as 16 gold coins during the four-day event beginning November 27.

“This is for the first time, that VCCI’s exhibition is being associated with the Vibrant Gujarat (brand). They have a target of five lakh visitors,” said Saurabh Patel, the state finance minister while addressing mediapersons about the event on Tuesday which will see the likes of Sam Balsara, MD Madison World — one of the figures behind Narendra Modi’s advertising campaign in Lok Sabha elections 2014 —- and Sam Pitroda, address the audience at VCCI Expo 2014.

When quizzed how VCCI plans to achieve the number of targetted visitors, Nilesh Shukla, president of the VCCI told The Indian Express, “We will be giving away as many as 16 gold coins at this event. We have kept this offer limited to the business visitors and seminar delegates. We do not wish to open it for the general public. This is being done to prevent a possible mad-rush at the event venue.”

The lucky draw involving 10 grams of gold coins is the courtesy of Vadodara-based Damodardas Jewellers who is also a VCCI member. The information about the draw has also printed on the invitations that were given out at the media gathering.

When quizzed about the city that saw back-to-back incidents of communal rioting during the months of September and October, Himanshu Patel, Honorary Joint Secretary of VCCI said, “This scheme has been floated not because we have any apprehensions about visitors coming to our exhibition. We have been organising this event since 1990 and this year we will putting up a temporary structure over 9 lakh square feet of space on the Navlakhi Palace Grounds that will house about 600 stalls, most of which will be occupied by SMEs (Small-scale enterprises). During the last edition held in 2013 there were not less than four lakh business visitors. Honestly, we are doing this to get our hands on a large database.”

“The draw will be conducted by an independent event management firm Trizone which handles the Rannotsav event for the state government,” Patel added.

Over 500 companies are likely to participate in this year’s exhibition, 50 percent of which will be from outside Gujarat including those from Mumbai, Pune, Bangalore, Chennai, Hyderabad, Calcutta, New Delhi, Indore, Nashik, Ludhiana and others. This year the exhibition will also see international participants from countries like Canada, Denmark, Italy, UAE and South Korea.

The event will also witness the presence of Union Minister for SMEs Kalraj Mishra who will visit the event on November 27. “Over 60 MSME associations from across the country will be participating in this All India SMEs meet which will deal with the issue of “Make In India: Role of MSMEs. We will also present a white paper to the minister on our expectations from the ministry,” Shukla, the VCCI president said.

The event will also have a separate gallery for “innovations” where 65 youths from across Gujarat will get to display 115-odd inventions at the exhibition.


Guj govt to float MSME & Start-up policies

The state finance minister Saurabh Patel on Tuesday said that Gujarat government was contemplating on bringing out a “start-up policy” to encourage entrepreneurs and youth in the state and a new policy for Micro, Small and Medium Enterprises (MSMEs).

The minister who addressing mediapersons in connection with an upcoming industrial exhibition at Vadodara, however did not specific a time-limit for rolling out these policies. While the policy on MSMEs is expected in the next few months, the policy on start-ups was still at a consultation stage. (Express News Service)

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