Demonetisation dividend: Maharashtra farmers embrace e-payment modes

By: |
Pune | December 8, 2016 6:07 AM

Farmers are showing their intent to adapt to the changing economic environment. The well-off farmers who have access to technology and resources are learning to deal with the new cashless economy and embrace alternatives.

Farmers are showing their intent to adapt to the changing economic environment. The well-off farmers who have access to technology and resources are learning to deal with the new cashless economy and embrace alternatives.

Case in point are farmers who are going to visit the Kisan agri show in Pune on December 14 and 18, right in the middle of the demonetisation drive. They have to pay R100 to register and attend the show. To reduce the rush at the entry gate and deal with shortage of change, the organisers encouraged farmers to register their entry as well as pay on-line.

It offered them a 50% discount if they made electronic payments. The results so far are encouraging. Though in small numbers, they are amongst the more progressive and influential farmers and what they do has a larger demonstrative effect on others around them.

The Kisan show has so far received online payment from 3,086 farmers as on December 6, 2018. “Many farmers are using debit cards for the first time,” says Niranjan Deshpande, convenor of the Kisan show which has used the PayU payment gateway.

We had been trying for three years to get them to use on-line payments and they have started this year with higher online registrations, says Deshpande.

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He has a ready dashboard on his screen that is tracking from where these online payments are coming.These are mostly from Maharashtra, Gujarat, Karnataka, Madhya Pradesh and Andhra Pradesh. His data so far around 57% of the farmers used their debit cards, 15% used credit cards and 30% made net transfers. There are no takers for mobile wallets.

According to Deshpande, there has been some amount of failures either because of slow speed or last minute the farmer not completing the payment procedures.

In such cases, the Kisan call centre reaches out to the farmer to clear doubts or nudge them to pay online.

Around 51% have made payments from their desktop and 49% from their mobiles.

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