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  1. Aditya Birla Fashion shares soar on deal with UK brand ‘Simon Carter’

Aditya Birla Fashion shares soar on deal with UK brand ‘Simon Carter’

Aditya Birla Fashion and Retail (ABFR) shares gained as much as 5.27 per cent on Friday after the company informed bourses that it has signed an exclusive deal to bring the Simon Carter designer wear brand into India.

By: | New Delhi | Updated: May 13, 2016 5:07 PM
Aditya Birla Fashion, BSE Sensex Aditya Birla Fashion and Retail (ABFR) shares gained as much as 5.27 per cent on Friday after the company informed bourses that it has signed an exclusive deal to bring the Simon Carter designer wear brand into India.(Photo: Reuters)

Aditya Birla Fashion and Retail (ABFR) shares gained as much as 5.27 per cent on Friday after the company informed bourses that it has signed an exclusive deal to bring the Simon Carter designer wear brand into India. Simon Carter is a London-based designer brand with a quirky English touch.

At 1.55 pm, shares of ABFR shares were trading 3.36 per cent up at Rs 156.90. The scrip opened at Rs 152.50 and has touched a high and low of Rs 159.80 and Rs 152.50, respectively, in trade so far. The scrip closed 4.48 per cent up at Rs 158.60.

Carter’s products are known for their British wit, which incorporate a light-hearted side to every facet of the brands offerings, ranging from merchandise to store design and store staff; everything sports a personalised touch.

ABFRL’s portfolio of brands spans from luxury to super premium, premium, sub-premium to fast fashion segments. The addition of Simon Carter’s new international designer brand will add richness to ABFRL’s super premium brand collection giving its discerning customers a true taste of high fashion.

On a year-to-date basis, shares of Aditya Birla Fashion tumbled 38.64 per cent to Rs 151.80 on May 12, whereas BSE Sensex declined marginally 1.42 per cent during the same period.

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