Westin Hotels & Resorts has partnered with celebrated illustrator and ink evangelist Johanna Basford in Asia Pacific, to reinforce the brand’s Feel Well pillar. The partnership will see Johanna’s colouring sheets available across close to 50 Westin properties in the region till early 2017. Also as part of the partnership, Johanna will be exclusively illustrating three colouring sheets for Westin Hotels & Resorts in Asia Pacific.
“I’m delighted to be partnering with Westin Hotels. I love the way they care for their guests’ wellbeing and find charming ways to help them relax and enjoy their stay in such beautiful surroundings,” highlighted Basford.
Johanna has been touted as the one who spearheaded the worldwide adult-colouring phenomenon with the debut of her book, Secret Garden in 2013. Secret Garden has sold over 15 million copies internationally and is available in 40 foreign editions. Ever since, she has published another three books – Enchanted Forest (2015), Lost Ocean (2015) and Magical Jungle (2016) – with one more due by end of 2016.
“We are thrilled to partner with Johanna Basford, an inspiring and globally renowned adult-colouring illustrator. At Westin, everything we do is designed to help guests feel their best. Collaborating with Johanna complements and cements the Westin brand’s approach and positioning to well-being; with coloring as a way to help our guests achieve calmness and mindfulness, whilst also sparking creativity,” said Vincent Ong, senior brand director – brand management, Starwood Hotels & Resorts Asia Pacific.