An emirate of the UAE has signed an agreement with a leading tour operator for increasing tourism arrivals from India which is one of the fastest markets in the region.
Ras Al Khaimah, one of the seven emirates that make up the United Arab Emirates (UAE), signed the agreement with Cox and Kings on Wednesday to strengthen its relationship and expand its presence in the Indian market.
The agreement will focus on promoting the various aspects of Ras Al Khaimah and popularise it in the Indian market which is one of the fastest outbound markets in the region.
The agreement, which will take effect from May 1, is aimed at increasing tourism arrivals to Ras Al Khaimah from India.
The partnership will also introduce the emirate to the Indian market through specially created itineraries, creation of stand alone tourism products for the emirate and market the destination via a series of campaigns and training programmes for Cox and Kings staff.
India has already cemented its position as one of the emirate’s leading source markets with an 80 per cent increase in visitors year-on-year (2014-2015).
“Air India Express has already launched new routes to the emirate and our agreement with Cox and Kings will ensure we are making the destination as accessible as ever. India offers an important contribution towards our overall visitor figures and we keen to progress this opportunity to target Indian travellers even further,” Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said.
“We will focus on promoting the destination aggressively in the Indian market and create packages that are affordable and capture the essence of the destination,” Ashutosh Mehere, Senior Vice President, Alliances and Special Projects, Cox and Kings limited said.