Travel company Expedia has released the results of the ‘2016 Flip Flop Report’, an analysis of behaviour and preferences among beachgoers in Asia Pacific, North America, Europe and South America. The survey highlights interesting findings regarding Indians’ preference and behaviour towards beach holidays. The survey was conducted by Northstar, a globally integrated strategic insights consulting firm, using the Kantar-owned Global Market Insite (GMI) and Lightspeed Research amalgamated group of panels. The study was conducted among 11,155 adults aged 18 and older, across 24 countries.
“The Flip-Flop survey has given us some interesting facts about Indians and their preferences for a beach vacation. According to the survey, India (81 per cent) stands second in taking a beach vacation last year. Thailand (82 per cent) ranks first and Italy (79 per cent) third. Similar to their global counterparts, Indians rank cleanliness of beaches (73 per cent) and safety of beaches (68 per cent), as being most important when choosing a beach vacation. Indians place more importance than beachgoers from other countries on a great nightlife (39 per cent), adult only activities (27 per cent), and social media visibility (31 per cent) when choosing a destination. Indians (24 per cent) rank second after Thailand (25 per cent) in saying they would use a WiFi connection at the beach to stay connected to work,” said Manmeet Ahluwalia, marketing head, Expedia India.
Type of accomodation
Indians identify a family-friend resort (32 per cent) or an eco-friendly resort (16 per cent) as the type of accommodation they would be most likely to stay at, if they took a beach vacation in the next 12 months. Indians are also almost twice as likely as beachgoers globally (13 per cent vs seven per cent respectively) to say they would choose a luxury five star resort if they took a beach vacation in the next year.
To-do list before leaving for a beach vacation
Get hair done: 40 per cent Indians (the highest of any country) say they get their hair done before going on a beach vacation. Italians were seceond highest at 28 per cent, followed by the Netherlands at 27 per cent. Beachgoers from Japan (eight per cent) and Singapore and Denmark (10 per cent) are least likely to get their hair done before going on a beach vacation.
Tanning: Indians are the most likely to go tanning before going on a beach vacation (30 per cent), followed by beachgoers from Japan (28 per cent), Hong Kong (25 per cent) and Italy (25 per cent). Beachgoers Thailand (five per cent), New Zealand (seven per cent) and Australia (eight per cent) are least likely to do so.
Spa treatments: Indians are most likely to get a spa treatment to get “beach ready” (43 per cent), followed by beachgoers from Mexico (23 per cent) and Brazil (22 per cent). Whereas Beachgoers from Japan (two per cent), Sweden and Norway (four per cent) are least likely to get a spa treatment pre-vacation.
Most worried about during a beach vacation
Globally, beachgoers are most worried about having their possessions stolen, with concerns highest among beachgoers from Sweden (47 per cent), Hong Kong (41 per cent), Germany and the UK (39 per cent) and lowest among those from Italy (27 per cent), the United States (26 per cent) and India (24 per cent).
Afraid to swim at the beach because of sharks: 19 per cent of beachgoers globally are afraid to swim at the beach because of sharks – this is highest among those from Hong Kong (53 per cent), Singapore (38 per cent), India (35 per cent) and Malaysia (35 per cent), and lowest among beachgoers from Sweden (eight per cent), Italy (nine per cent) and Austria (10 per cent).