Tourism Ireland has announced its sponsorship of the Ireland cricket team for the upcoming ICC Cricket World Cup 2015, which kicks off on February 14, 2015. The ICC Cricket World Cup– which takes place in Australia and New Zealand from February 14 until March 29, 2015– will be one of the world’s biggest sporting events of 2015, in terms of its global viewing audience; it will be televised in 220 countries, to a potential 2.5 billion viewers. This is the third time the Ireland cricket team will compete in the Cricket World Cup; during their first two appearances at the Cricket World Cup, in 2007 and 2011, they achieved two of their greatest successes, beating traditional cricketing giants, Pakistan and England respectively.
Tourism Ireland believes this is a unique opportunity to leverage the popularity of the Ireland cricket team and the Cricket World Cup around the world to support tourism growth from Australia and New Zealand, as well as other key cricket-loving countries, including England, India and South Africa. The organisation intends to leverage the huge, positive media exposure of the tournament– with its Ireland.com logo displayed on the team’s playing shirt and training kit; the logo will also feature on the website and social media platforms of Cricket Ireland.
Niall Gibbons, CEO, Tourism Ireland said, “We are delighted to be associated with the Ireland cricket team and such a high profile tournament. Our sponsorship of the team in this year’s Cricket World Cup offers us a unique opportunity to highlight the island of Ireland to a huge global audience. It’s wonderful for us to be involved in a sport that has such a wide appeal in many of our important tourism markets– and we look forward to connecting and communicating with a wide audience of cricket fans across the world.”
Warren Deutrom, CEO, Cricket Ireland said, “We are proud that Tourism Ireland will be supporting our efforts at the World Cup as our team sponsor. As a standard-bearer for Ireland on the world stage, it is entirely fitting that our World Cup squad will be sponsored by the organisation responsible for promoting our island abroad. Cricket is Ireland’s fastest-growing sport and has enormous prominence in a number of key overseas tourism, education and commercial markets for Ireland.”