A record 2.1 million Indians visited Dubai in 2017, marking a 15 per cent increase in the number of travellers from India, according to official figures. South Asia emerged as the number one source of tourists for Dubai, with hordes of Indian visitors, amounting to 2.1 million, arriving in the emirate last year, up by 15 per cent from 12 months earlier, Gulf news quoted data published by the Department of Tourism and Commerce Marketing (Dubai Tourism) as saying. Dubai is nearing its 2020 tourism target as it welcomed a total of 15.79 million visitors last year, up by 6.2 per cent over a year earlier, the report said. The increase in the number of Indians is partly due to Dubai Tourism's ongoing collaboration with Bollywood superstar Shah Rukh Khan in the multi-awarded #BeMyGuest campaign, the report said. Saudi Arabia was the second-largest contributor of tourists to Dubai at 1.53 million.\u00a0 The Kingdom remained the highest driver of visitor traffic from within the Gulf Cooperation Council (GCC) region, although the overall number of Saudi tourists posted a 7 per cent decline from a year earlier. The UK was the third-largest source of tourists, delivering 1.27 million travellers \u2013 up by two per cent over 2016.