Maharashtra Tourism Development Corporation (MTDC) gets recognised as number one tourism board amongst India’s best performing Public Sector Enterpises. In the quarterly review of India’s Public Sector Enterprises (IPSE 2014) held in New Delhi, MTDC ranks on the top list. MTDC won the prestigious award for ‘Tourism PSE of the Year’ and it’s the first and the only tourism board to get this appreciation.
MTDC is promoting Tourism Brand ‘Maharashtra Unlimited’ and for the campaign – “Maha Hai Maharashtra” is also appreciated as the Best Tourism Brand Media Campaign. The award was received by Sunil Kungeri, manager, marketing MTDC.
Commenting on the occasion, Sanjay Dhekane, sr. manager,publicity and PR, MTDC said, “ This is a result of planned, focused and aggressive marketing since two years. We are proud of being a trend setter in the tourism industry through various innovative promotional campaigns and marketing strategies. The award is an appreciation for our hard work. We are in a constant effort to facilitate tourist in all possible assorted ways so that they explore the beauty of Maharashtra and get enriched by the experience.”
In 2013 Maharashtra received 41,56,343 foreign tourists and 8,27,00,556 domestic tourists which is approximate estimated growth over 2012. MTDC’s presence in International market has encouraged people to travel in Maharashtra. The initiatives like World Travel Mart, Maharashtra Travel Mart and Times Square New York has helped MTDC reach people across the globe. Various festivals, travel shows like Mahaparyatan and Chal Yatrika, variation in television commercials, and the participation in exhibitions has added in the better visibility.