Westin Hotels & Resorts has announced its partnership with wellness expert and ex Miss Universe Lara Dutta as the newest Asia Pacific Westin well-being brand advocate. The partnership continues the momentum of The Westin Well-Being Movement, a US$15 million brand-wide campaign launched last year designed to enhance the well-being of guests and associates around the world.
In her role as a well-being brand advocate, Dutta will share her holistic lifestyle tips of restoring calm and balance at home or on the road with guests and associates; and how despite her hectic schedules, she is able to maintain a balance of work and life. She will also create content and share her wellness and fitness choices on social media channels in order to reach a wider audience of guests and associates around the world.
Lara Dutta said, “I am delighted to be a part of the Westin Well –Being Movement. I have always believed in a holistic approach to wellness; what one eats, what exercise regimen one follows and how one counters stress. The key to wellness is balance and positive thinking. I have benefited from this in my profession and personal life. Through this association, I look forward to sharing my own knowledge and experience with others.”
As a former Miss Universe as well as in her current role as a film actor, Lara Dutta has become a wellness inspiration to many. She has been practicing yoga for over 12 years and has also launched her Prenatal Yoga CD, helping pregnant women and young mothers to adopt a balanced and stress-free lifestyle. Her proactive approach to wellbeing suitably aligns with Westin brand’s six pillars of wellness: sleep well, eat well, move well, feel well, work well and play well. Westin Hotels & Resorts has been an industry innovator with a history of firsts in the wellness space, and partnering Lara as the first well-being brand advocate in India reinforces the Westin brand’s continued push to deliver wellness on the road.
Vincent Ong, senior brand director, brand management, Starwood Hotels & Resorts Asia Pacific said, “We are thrilled to have Lara Dutta on board as Asia Pacific’s newest Well-Being Brand Advocate for Westin. What makes Lara’s association with the well-being movement relevant is her holistic approach to life as well as her enthusiasm for healthy living throughout her career from Miss Universe to a working mother. We see this partnership with Lara as yet another innovative way the Westin Well-Being Movement transcends to our guests and associates; inspiring them to lead a healthier life.”