Ixigo launches ‘Super Value Hotels’

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Mumbai | Updated: November 17, 2015 6:39:16 PM

Ixigo, one of India’s leading travel search marketplaces, has announced the launch of a new meta-search, Super Value Hotels, across curated budget hotels on its website

Ixigo.comIxigo.com

Ixigo, one of India’s leading travel search marketplaces, has announced the launch of a new meta-search, Super Value Hotels, across curated budget hotels on its website. Ixigo’s curated collection of 2500 budget hotels across 80 cities in India has affordable rooms ranging from Rs 599 to Rs 2499. This standardised collection of hotels provides amenities such as clean beds, air-conditioning, TV, good locations, room-service, breakfast and Wi-Fi at lower prices.

Ixigo’s ‘Super Value Hotels’ compares deals across branded budget hotel providers such as Oyo rooms, Wudstay, Zo rooms, Vista rooms, as well as independent hotels in popular locations in all major cities of India. It also meta-searches the cheapest rates across more than 20 hotel booking websites for India, including the brand’s own website for most of them, allowing travellers to find the best rates for ‘Super Value Hotels’ across websites such as Booking.com, Makemytrip.com, Hotels.com, Goibibo.com and Agoda.com. Travellers can also compare hotels across prices, ratings, reviews and amenities.

Aloke Bajpai, co-founder and CEO, Ixigo said, “We are making the lives of travellers simpler by narrowing down to the best budget hotels in India from among the 12,000 in our database. We have filtered them by amenities, location and by sifting through thousands of reviews and photos on the web. Our team has also visited many of our chosen 2500 hotels personally to ensure that only the best ones earn the ‘Super Value’ tag. These accommodations provide great value for money and hence, we recommend them for price-conscious travellers. We will be rolling out Super Value Hotels on our apps very soon, and will also double the number of cities and Super Value Hotels we cover, by December.”

Google estimates the online hotel booking market in India will be worth US$ 1.8 billion by 2016, up from US$ 0.8 billion in 2014. A large part of this growth will be driven by the growth of smartphones in Tier II and Tier III cities. Ixigo has recently received investment from Micromax and has also forayed into cabs aggregation and meta-search.

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