The Final Four of Europe's premier basketball competition, the Turkish Airlines Euroleague, will be hosted in Istanbul from May 19 to 21, 2017
The Final Four of Europe’s premier basketball competition, the Turkish Airlines Euroleague, will be hosted in Istanbul from May 19 to 21, 2017. The announcement was made by Ilker Ayci, chairman, board and the executive committee, Turkish Airlines, and Jordi Bertomeu, president and CEO, Euroleague Basketball.
Ayci said, “We treasure our partnership with Euroleague Basketball, because it has allowed us for many years to be part of a great sport. This year we are even more proud to be the title sponsor of this championship, since the Final Four will take place in our city of birth and global hub, Istanbul. We are sure that the international atmosphere and innovative traits of our city will add an extra touch of innovation and thrill to such an amazing event. Furthermore, every year we commit to ideating, together with Euroleague Basketball, new and exciting ways to deliver a sporting experience that truly goes beyond expectations to all basketball fans and travellers.”
“Basketball has seen outstanding growth in Turkey in recent years, while Istanbul already has a Final Four tradition that’s second to none, so we are excited to be crowning the EuroLeague champion there next May. We will return to the Sinan Erdem Dome, one of the finest arenas anywhere in which to watch basketball and the perfect venue to culminate a season in which fans will see all the stars in their own cities for the first time in history. With the way Turkish fans continue embracing the EuroLeague more and more each year, it will be great to have them with us for the very biggest games at the Final Four,” commented Bertomeu.
Turkish Airlines has been the title sponsor of the Euroleague since 2010 and the partnership will last until 2020. With 290 destinations worldwide, Turkish Airlines’ clients and online community consist of people from all over the world.