India emerges as 8th largest source market for Australia

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Published: September 9, 2015 5:09:48 PM

As India moved up the rankings to be the eighth largest source market for inbound arrivals into Australia, spends by Indian travellers’ in Australia has reached an all-time high

Indian travellers to Australia have demonstrated that spending on quality travel experiences is no constraint. As India moved up the rankings to be the eighth largest source market for inbound arrivals into Australia, spends by Indian travellers’ in Australia has reached an all-time high. For the year ending June 2015, visitor expenditure out of India crossed AUD one billion mark registering a record growth of 39 per cent. India has also improved its ranking to become the 10th largest market for spend into Australia. For the quarter ending June 2015, India recorded visitor expenditure growth of 40 per cent.

Nishant Kashikar, country manager, India and Gulf, Tourism Australia said, “The last fiscal (July-June) has been the best year for us with the highest ever growth in arrivals and spends. We see a shift in visitor profile from India, with a growing share of holiday visitation out of the overall leisure segment. Rising destination awareness and an increased aspiration to visit Australia have facilitated a surge in arrivals and spend by Indian travellers. Our core objective for the current year is to strengthen our ties with key distribution and airline partners to sustain the growth of tourist arrivals and spend from India.”

Tourism Australia recently launched a tactical driven media campaign in association with its key distribution and airline partners in the primary markets of Mumbai, Delhi and Bangalore through the successful and established platform of ‘There’s Nothing like Australia’. The campaign aims at enticing travel to Australia through attractive offers by travel partners including Kesari Tours, Vacations Exotica, MakeMyTrip.com, Yatra.com and TUI. Tourism Australia has also collaborated with India’s national carrier, Air India, giving flyers a chance to travel to Australia at exciting fares.

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