H&R Johnson has recently launched ‘The Red Ramp Project’, an initiative aimed at encouraging the general public and policy makers to start thinking about providing differently abled people access at public spaces all across the country. This project will also be a big boon to the differently abled travellers segment.
Speaking about the initiative, Sushil Matey, chief operating officer, H&R Johnson (India) said, “The Red Ramp Project is a movement towards making India access friendly. India has over 10 million physically-challenged people – those who move about in wheelchairs or on crutches. Most live normal lives just like the rest of India, except when it comes to accessing basic public spaces. Hardly five per cent of public spaces in India are disabled friendly. Therefore a cause like this can work towards providing friendly access at almost all public spaces like beach, airport, railways, religious places, offices etc.”
“An initiative of this kind needs a strong lever or medium to give it the initial thrust and momentum in building up public support and opinion towards the cause. For this, H&R Johnson has recently shot a film which highlights the issues physically challenged people face in India in accessing public spaces. Conceptualised and shot by H&R Johnson’s creative agency Soho Square, the film shows the difficulties the three protagonists of the film face in accessing a basic public place like the beach. We aim to gather information from the people about places they feel which need proper access for the disabled people and share the same with the concerned authorities across civic and state governments,” he added.
H&R Johnson will support the cause by directly building few ramps at some places suggested by the people, subject to getting the requisite permissions from the concerned authorities. Speaking about the further plans, Matey said, “An initiative like this is a movement by itself and cannot be scaled up by any one organisation. As we move along the journey of garnering support for this cause, we may enlist the help of other entities and individuals to scale it up further.”
The whole idea of launching this initiative is to increase awareness and sensitivity of the authorities as well as the public in general to think seriously about providing disability access at public spaces all across the country.