Fiera Milano to bring Good Food & Wine Show outside Africa to India

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Milan | Updated: May 5, 2015 1:05:20 PM

Fiera Milano, headquartered in Milan, Italy and one of the world’s largest organisers of exhibitions, is bringing its Business to Consumer (B2C) event, Good Food & Wine Show for the first time to India

Tuttofood 2015 being held in Milan from May 3- 6, 2015Tuttofood 2015 being held in Milan from May 3- 6, 2015

Fiera Milano, headquartered in Milan, Italy and one of the world’s largest organisers of exhibitions, is bringing its Business to Consumer (B2C) event, Good Food & Wine Show for the first time to India. The show will be held in Mumbai in December 2015. Speaking exclusively to Financial Express Online, Fabio Aromatici, head of international development, Fiera Milano said, “Good Food & Wine Show (GFWS) has been held in South Africa for the past 16 years in three locations: Cape Town, Durban and Gauteng. It is a successful B2C show with 120,000 targeted visitors last year, and netting 200 million rand in national coverage across all media. We are now taking the show outside Africa to India where we are already present through Global Fairs & Media (a joint venture between The Indian Express and Hannover Milano Fairs). Unlike in South Africa where the event is held alongside Food Hospitality World (FHW), a B2B event in Mumbai, it will be a standalone event in the first year and we are confident it will be a huge success. In the future we may have it alongside the FHW trade show.” He added, “We plan to link it to Bollywood and invite the right celebrities to the show to give the glam factor and bring in the crowds.”

The Good Food and Wine Show showcases top South African and international chefs (past events have featured, among others, Michelin-starred legends Gordon Ramsay and Giorgio Locatelli), restaurants, wines and cutting-edge trends in haute cuisine. A wealth of interactive displays and demonstrations are offered, from exclusive private cooking lessons with the finest chefs to exhibitions from boutique wine-houses.

Aromatici was speaking on the sidelines of Tuttofood 2015 being held in Milan from May 3- 6, 2015. The event covers 180,000 sq m of exhibition space. The exhibition space is divided into 10 pavilions (four more than 2013, when it was last staged) and covers companies representing a broad spectrum of the agri-food sector, from dairy products to meat to coffee and green foods.

Visitors to Milan are also making their way to Expo Milano 2015, a universal exposition which opened on May 1, 2015 and will close on October 31, 2015. This is the second time Milan is hosting the exposition, the first being in 1906. The Expo will be held under the theme Feeding the Planet, Energy for Life and has pavilions from different countries in Europe, USA, Asia and Africa.

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