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  1. European destinations favourite among millennials: Study

European destinations favourite among millennials: Study

The 'Millennial Travel Study' involved over 1,000 millennials from across the country, quizzing them on their preferred destinations, mode of travel, interests and more

By: | Published: December 21, 2017 4:22 PM
The survey also observed that 86 per cent of millennial travellers prefer to pay more for convenience of flight schedule, irrespective of cost

Millennials, who are currently at the prime of their spending and decision-making years, are influencing trends across industries and institutions, claims a survey by Skyscanner. The ‘Millennial Travel Study’ involved over 1,000 millennials from across the country, quizzing them on their preferred destinations, mode of travel, interests and more. Skyscanner noted millennials’ passion for travelling with 62 per cent of them typically travelling two to five times a year; whereas 10 per cent stated that they globe-trot between six to 10 times per year. Additionally, 80 per cent of millennial travellers prefer exploring international destinations over domestic locations. Making the most of their time overseas, 50 per cent of millennials plan to visit multiple cities in one trip. Skyscanner also noted that European destinations are favourites amongst travellers of all age groups, with the US and New Zealand also making appearances.

The study stated, “Contrary to the common perception that millennials are laidback, it turns out the younger generation are in fact methodical organisers who prefer time in hand to plan an efficient holiday – nearly half of the respondents (45 per cent) book their tickets three months prior to their journey date.

The survey also observed that 86 per cent of millennial travellers prefer to pay more for convenience of flight schedule, irrespective of cost. This is in stark contrast to non-millennial travellers, 75 per cent of who choose to book a cheaper flight even if it involves a stopover. “This is an interesting revelation especially in the light of Indians being such known fans of value-for money. Millennials are bucking the age-old trend and choosing convenience over cost. However, 88 per cent of all travellers are still in search of a ‘good’ deal and are willing to shift the date of their travel plans for a better price,” the study said.

One trend still going strong is solo tripping, finding favour in about 30 per cent of millennials compared to only 18 per cent of non-millennials whose favourite travel companion is family. Choosing independent holidays over ones with families, 40 per cent of the millennial travellers get a chance to visit off the radar destinations, without the added consideration of others travelling with them.

According to the survey, 53 per cent of the millennials prefer to spend on activities and experiences as opposed to food and drinks, shopping and accommodation. Furthermore, vacationing in places off the usual travel checklist rates high among the millennials with 40 per cent opting for less frequented destinations.

“In today’s digital age, millennials are influencing each other’s decisions as they put their lives on social media. The interest and pressure to travel frequently along with experiencing new and different destinations is quite high. And while they seem spontaneous, millennials are much more organised than they let on. In search for good yet comfortable travel deals, millennials are planning to spend their money wisely. These are nuances of a very large global fraternity which have a direct impact on the way travel is shaping for the rest of the consumers,” the study added.

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