Etihad Airways launches new activities for children

By: | Published: September 27, 2016 10:25 AM

Etihad Airways has introduced a new range of Etihad Explorers children’s activity packs and a Flying Nanny Kit, to keep its younger guests occupied while onboard

EtihadEtihad Explorers is the airline’s new children’s brand and will feature activity packs and meal items

Etihad Airways has introduced a new range of Etihad Explorers children’s activity packs and a Flying Nanny Kit, to keep its younger guests occupied while onboard. Etihad Explorers is the airline’s new children’s brand and will feature activity packs and meal items. The new kits were launched at a children’s tea party hosted by the airline at its Innovation Training Academy in Abu Dhabi.

On inbound flights to Abu Dhabi, a new collectable character bag for three to eight year-olds contains an activity booklet, crayons, card games and a colour-in mask. The pack on flights from Abu Dhabi includes a suitcase board game which allows parents and children to play together, a foam lion character, colour-in postcards, crayons, and a handy waterproof travel wallet.

For nine to 13-year-olds there is a more mature activity pack, containing Sudoku, mazes, lined notes and join-the-dot games. These packs also contain an Abu Dhabi themed pencil case, pencil, a dual-function bookmark and ruler, and a notepad.

Tech savvy kids can also enjoy a range of films, television programmes, games, and child-friendly albums and CDs through the dedicated ‘Just 4 Kids’ section on the Etihad Airways E-BOX inflight entertainment system.

For guests flying long-haul, every aircraft is staffed by a “Flying Nanny”. Trained by the UK’s Norland College, Flying Nannies were introduced by Etihad Airways in September 2013, and are onboard to allow parents more personal time while they entertain the children. The new Flying Nanny Kit is expected to promot greater interaction between nanny and child and contains Origami, games, pom-poms, flight certificates, tools for magic tricks and face-painting, and a ‘Flying Nanny stamp of approval’ which the nanny can use to reward children during their in-flight activities.

Calum Laming, vice president – guest experience, Etihad Airways, said, “We understand that flying as a family can often prove daunting for parents and children alike, especially when travelling long-haul. That’s why we are continually looking for new ways to develop family-friendly products, like the new children’s activity packs, so everyone can be fully entertained from the moment they board. This is just a part of our efforts to provide enhanced service and hospitality to our family fliers, an effort which is also brought to life by our Flying Nannies. The new kits will help these crew members with the tools they need to provide our young guests, and ultimately their parents, with a truly memorable flight.”

The new kits were created by Milk Jnr’s & Kidworks, a UK-headquartered agency which specialises in creating kids activity packs, in partnership with Etihad Airways’ Flying Nannies and product development team. The project also saw the agency re-illustrate and incorporate four existing Etihad Airways characters: Kundai the Lion, Zoe the Bee, Jamool the Camel and Boo the Panda. Milk Jnr’s incorporated elements of Etihad’s recent livery and staff uniform rebrand into the children’s brand and logo including geometric shapes to reflect the Abu Dhabi landscape.

A new children’s menu will be launched in December, focusing on healthy choices for younger fliers. Zoe Telfer, client services director, Milk Jnr’s, commented, “The aim of this project was to create an engagement solution for families travelling with children on Etihad Airways flights. We created kids packs for long and short haul flights that stand out and reflect Etihad’s premium service and reputation, while paying attention to the airline’s distinctive brand.”

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