The Department of Tourism and Commerce Marketing (DTCM) in Dubai is showcasing its multiple offerings in this year’s Arabian Travel Market. ATM 2015 is being held from May 4-7, 2015 at the Dubai World Trade Centre. The key focus for DTCM at the ATM this year is primarily four pronged – Culture, Experiences, Content and the new Brand Campaign.
The Dubai pavilion this year has as many as 100 tourism industry stakeholders from the city who are highlighting the best and the newest offerings that the vibrant city has to offer to global travellers. From Cruise Arabia to the to be launched Gourmet Bus to #MyDubai to the ubiquitous Emirates airline, every major and minor aspect of Dubai’s travel and tourism offerings have been highlighted. All aimed at meeting the target of doubling tourism inflow to 20 million by 2020.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said, “We are focuing on new mediums for understanding how people consume travel nowadays.” As far as the India market is concerned he acknowledged that Bollywood has been highly successful in promoting Dubai as a destination. He also spoke about the diverse offering of Dubai that are not just limited to glitzy malls but the traditional, for instance souks and traditional spice and textile markets. Dubai is an emerging cruise destination and one of the key focus areas in the immediate future.
A particular attraction ATM 2015 were the two interactive robots from the Crown Prince’s Office which might not have anything to do tourism, but in their own pay portrayed the evolving face of the emirate.