In a move to provide a "one-stop-shop" for adventure and sports travellers, tours and travel company Cox & Kings has launched Trip 360 Degree with an aim to enhance India position as a global adventure destination. Rohan Prakash, business head, Trip 360 Degree, said, \u201cEach of the Trip 360 Degree itineraries is tailored specifically for individuals who love getting out of their comfort zones and embracing new passions and experiences. Our itineraries vary from soft, medium and hard adventures and cater to all levels of adventure travellers. We have handpicked and trained expert guides, leaders and suppliers to offer different adventures of international standards. We will be introducing most tempting activities like scuba diving, cycling, diving, biking, trekking and more exciting experiences within and outside India.\u201d Trip 360 Degree which will operate as both, an aggregator and tour operator. Its selected partners are locals from the area or specialists in their respective fields. Karan Anand, head \u2013 relationships, Cox & Kings, which is powering Trip 360 Degree, added, \u201cWith increasing number of travellers shifting focus to experience-oriented vacations, there is an increase in the demand for the adventure travel services. The adventure travel business is huge in India; however, it is largely fragmented and unorganised. Many independent professionals and local operators offer adventure activities to travellers at low costs and with substandard services defying international norms, compromising on safety and sustainability standards. Trip 360 Degree addresses these issues by filling the gap and bringing out the best that India has to offer in the adventure landscape, in a safe and sustainable setting.\u201d Trip 360 Degree has launched a dedicated website which offers a mix of 200 itineraries currently, which include diving with sharks in Maldives, skiing to the South pole, cycling trips in the North East India, remote corners of Laos, cruising parts of Galapagos Islands and other parts of Central America, trekking the Vinson Massif in Antarctica and Sahyadri Ranges in Maharashtra. It will also launch new routes and trips to offbeat destinations like Myanmar, Papua New Guinea and less popular areas.