To mark the arrival of Christmas, Starbucks has introduced festival-based Starbucks Holiday Cups – special red cups that reflect Christmas. Started in 1997, the initiative over the years has seen designs ranging from the modern, using whimsical brushstrokes in bold colors, to the nostalgic, featuring mistletoe and ornaments.
For this Christmas, Starbucks has further introduced new designs. Last year, Starbucks invited customers from around the world to use the red cups as a canvas and share their designs on Instagram. From the entries received, Starbucks picked 13 customers from Illinois to Indonesia, Pennsylvania to Korea, Dubai to Ontario, who created unique pieces of art that reflect what the holiday season means to them. From traditional Christmas lights and ornaments, to snowflakes and winter landscapes, the red cups are inspired by the holiday stories of customers from around the world. A total of 12 designs will appear on hot cups, and there is one design on cold cups.
Starbucks holiday cups will be served in the more than 25,000 Starbucks stores in 75 countries around the world.
“Christmas is a very special time for us at Starbucks and we are delighted to welcome the holiday spirit into our stores. We look forward to expressing the shared spirit of the holidays through our much-awaited Christmas beverages now available in the new red holiday cups,” said Manmeet Vohra, director – marketing and category, TATA Starbucks.
Some of the designs for this year’s collection includes Birds & Flowers by Florencia, Bandung, Indonesia; Holiday Lights by Maria Lauren, New York City; Candy Canes by Jennifer, Seattle, USA; Birch Forest by Chloe, Plainfield, Illinois, USA; Ornaments by Anz Soza, Dubai; Poinsettia by Christina, Bakersfield, California; Graphic Swirls by Erica: Markham, Ontario, Canada; Snowflake Sweater by Alisa, St Petersburg, Russia; Evergreen Forest by Bronwyn, Moscow, Idaho, USA; and Sleigh Ride by Eun Joo, Daejeon, South Korea.