India’s leading content distribution platform Tata Sky has launched ‘Kids Cinema’, the first of its kind in the country, to provide simple and clean entertainment to the family. “We want to provide contents which are beautiful and watchable with parents. The type of clean fare we had all grown up watching during the Doordarshan era but which was lost somewhere along the way,” Tata Sky’s Chief Content Officer Arun Unni told reporters here.
“The Tata Sky Kids Cinema is first of its kind movie service in the country which will be an ad-free service and dedicated exclusively in showcasing the best of children’s movies from not just India but around the world,” Unni said.
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“The content will be chosen from a carefully curated library by a Children’s film specialist and telecast in both HD and SD formats,” he said.
“Over 150 award winning and acclaimed children’s films will be telecast all over the year in Hindi, Gujarati, kannada, English, Japanese, French, German, Russian languages with subtitles if the viewer asked,” he said.
The bouquet will include animation films like My Neighbour Totoro, Kiki’s Delivery Service, Oscar-nominated ‘Secret of Kells’ and the recently released adaptation of Ronald Dahl’s ‘Revolting Rhymes,
“There has to be a large bunch of contents and we have such contents,” he said.
Unni also referred to Tata Sky’s launch of ‘Bangla Garbo’ offering feature films from classics to blockbusters and acclaimed short films.
“We had always believed in providing quality content to local audience and the most important content is movies. In Bengal the propensity to consume movies in local language is very high and hence this is one of the first states.”
“We have discovered the Bengali audience is slightly more sophisticated in taste and with this offer we hope to reach out to them,” he said.
Besides HD and SD, both programmes can be watched by downloading Tata Sky Mobile App by downloading, he said.
“We have 92 HD channels and services already and we always seek to evolve,” he said when asked how Tata Sky rated itself vis-a-vis other players in the market.
“And we continuously visit small towns and villages in different states to update ourself about local viewership choice and incorporate that feedback in our services,” he said.