Two books provide a quick tutorial to gain start-up knowledge without making mistakes.
ONE THING we have all grown up hearing is, “experience is the best teacher”. However, that teacher arrives very late in our lives. We spend years trying to acquire practical knowledge using the trial-and-error method and learning from our mistakes. Trying to rectify this fact are two new books: Rudrajeet Desai’s Breaking Out and Making Big and Shereen Bhan and Syna Denuhgara’s Young Turks.
While Breaking Out and Making Big, a book for aspiring entrepreneurs, is a quick tutorial to gain knowledge without wasting valuable time making mistakes one can easily avoid, Young Turks features 13 of the most inspiring and brilliant tech entrepreneurs of our age, including interviews of first-generation entrepreneurs like Naveen Tewari of InMobi, Sachin Bansal and Binny Bansal of Flipkart, Kunal Bahl and Rohit Bansal of Snapdeal, VSS Mani of Just Dial, and Murugavel Janakiraman of BharatMatrimony, among others.
An insightful book, Young Turks, based on the US online show of the same name, talks about how these individuals built their million-dollar businesses. It features examples, interviews, as well as advice from these entrepreneurs on how to go about establishing a start-up. The stories and journeys of these successful people, full of failures, pain and sacrifices, will inspire you, even making you chuckle from time to time. Young Turks is a particularly useful book for budding entrepreneurs who are looking to start their own venture in the software or online world.
Breaking Out and Making Big, on the other hand, is a book that will not just be useful for budding entrepreneurs, but seasoned ones as well. Author Rudrajeet Desai streamlines the process of focus in his book and explains how every minute parameter is important in running a start-up.
From delving into a CEO’s job profile to breaking down marketing to its basics, Desai answers a lot of frequently-asked questions like: where do I start? How do I choose the right investor? What are my duties as the CEO? And, most importantly, what do I do today so that I don’t go under tomorrow?
Desai gets to the heart of these and other business concerns any entrepreneur might have in a very candid and simple style of writing that almost everyone will be able to relate to.
He offers tips on how to assess the entrepreneur inside you, make the perfect pitch to investors, build a business plan, maximise productivity by delegating tasks and create a ‘happy people company’. Breaking Out and Making Big gives a 360-degree overview of a start-up’s life, providing a peek at the author’s own entrepreneurial journey.